The Yes: App? Department Store? Personal Shopper? Well. Yes. - feat. Julie Bornstein, CEO & Co-Founder at The Yes
Future Commerce · with Julie Bornstein · June 5, 2020 · 54 min
Summary
The Yes, founded by former Stitch Fix COO Julie Bornstein, revolutionizes online fashion retail by creating a hyper-personalized shopping app. Leveraging extensive fashion taxonomy and machine learning, The Yes curates a unique feed for each user based on their preferences, integrating directly with over 145 brands. This episode provides a deep dive into how personalized AI can create a more engaging and efficient shopping experience, bridging the gap between DTC brands and traditional retailers.
Key takeaways
Leverage extensive data and machine learning to build highly personalized customer experiences, like The Yes's fashion taxonomy that understands nuanced preferences and provides relevant product recommendations.
Integrate seamlessly with brands by having them maintain inventory and ship directly, allowing customers to experience the brand's packaging and fostering brand relationships.
Prioritize a positive user experience above all else, focusing on making shopping efficient, fun, and fresh rather than diversifying into private labels or other ventures.
Combine both DTC and traditional brands within a single platform to offer a comprehensive high-low assortment, catering to diverse customer shopping habits.
Implement social features that allow users to share preferences and discover products through friends, adding a community aspect to the personalized shopping experience.
Themes
ai & automationproduct & merchandisingbrand & contentcustomer retention
What if shopping didn't have to be a total pain? Julie Bornstein, CEO & Co-Founder of The Yes, a brand new shopping app tailored specifically to each individual, joins Brian to talk about how The Yes is going to revolutionize shopping as we know it.
Leverage extensive data and machine learning to build highly personalized customer experiences, like The Yes's fashion taxonomy that understands nuanced preferences and provides relevant product recommendations.
What does this episode say about product & merchandising?
Integrate seamlessly with brands by having them maintain inventory and ship directly, allowing customers to experience the brand's packaging and fostering brand relationships.
What does this episode say about brand & content?
Prioritize a positive user experience above all else, focusing on making shopping efficient, fun, and fresh rather than diversifying into private labels or other ventures.
What does this episode say about customer retention?
Combine both DTC and traditional brands within a single platform to offer a comprehensive high-low assortment, catering to diverse customer shopping habits.
What does this episode say about ai & automation?
Implement social features that allow users to share preferences and discover products through friends, adding a community aspect to the personalized shopping experience.
