Future Commerce
· with Miki Agrawal
· July 12, 2023
· 15 min
Summary
This episode reveals how TUSHY’s founder Miki Agrawal built a disruptive brand by embracing taboo topics and unconventional marketing. Ecommerce operators will learn the power of authentic brand voice, sparking conversations, and challenging norms to create a strong, memorable identity that resonates deeply with consumers.
Key takeaways
Don't shy away from being provocative if it aligns with your brand's core values; TUSHY's 'Super Bowel Monday' campaign, though edgy, generated significant buzz and conversation.
Prioritize authentic communication over pandering to perceived customer desires. Speak your brand's truth from a deep, internal place to build genuine affinity.
Leverage humor and levity to humanize your brand. This fosters a connection with your audience and encourages them to share who they are through your brand.
Shift your marketing mindset from purely transactional to conversational. Aim to open broader dialogues that inspire engagement beyond just a purchase.
Question existing norms and challenge the status quo, not just with your product but also in your marketing and brand messaging. TUSHY's success stems from questioning 'why am I using dry paper?' and extending that questioning to broader life choices.
The Outlaw defies, disrupts, and brings change by paving their own way. They challenge established ways of thinking, by pioneering and innovating fearlessly. The Outlaw represents the world of possibility that comes when coloring outside the lines. Meet our Outlaw, TUSHY Founder Miki Agarwal, and hear how she is taking the world by [sh*t]storm and will not apologize for it.
Frequently asked about this episode
What does this episode say about authenticity?
Don't shy away from being provocative if it aligns with your brand's core values; TUSHY's 'Super Bowel Monday' campaign, though edgy, generated significant buzz and conversation.
What does this episode say about brand strategy?
Prioritize authentic communication over pandering to perceived customer desires. Speak your brand's truth from a deep, internal place to build genuine affinity.
What does this episode say about disruptive marketing?
Leverage humor and levity to humanize your brand. This fosters a connection with your audience and encourages them to share who they are through your brand.
What does this episode say about authenticity?
Shift your marketing mindset from purely transactional to conversational. Aim to open broader dialogues that inspire engagement beyond just a purchase.
What does this episode say about authenticity?
Question existing norms and challenge the status quo, not just with your product but also in your marketing and brand messaging. TUSHY's success stems from questioning 'why am I using dry paper?' and extending that questioning to broader life choices.
