This episode recounts The Vivian Lou Story, detailing how the founder transitioned from a traditional job to building an ecommerce business selling insoles, eventually leading to sales on HSN. It offers insights into the journey of a direct-to-consumer brand navigating early growth and scaling challenges, highlighting the pivotal moments and strategies that led to broader market reach.
In speaking with Shopify entrepreneurs, there are definite patterns that appear in successful stores A common one is having a product that solves a pain or problem for people Today’s guest sells one product that solves a literal pain and has been tremendously successful doing so If you’ve ever worn high heels, you know there are designed for style over comfort That’s where Vivian Lou comes in. Vivian Lou is a brand that promises to allow women to wear high heels four times longer without pain. Joining me is Vivian Lou’s president, Abby Walker. Abby’s entrepreneurial journey started 3 years ago after she picked up the phone and asked one simple question. She launched her company as a hobby business (while being a full time working mom of two kids.) Since then, her flagship product - an insole for high heels - has been featured in O! Magazine, Real Simple and USA TODAY. It’s also been featured on The View and is sold on HSN. In May 2016, she quit her full-time job to pursue her dream and has covered her lost corporate salary (and then some) since November 2016. In today’s episode, Abby will explain her journey and the mindset shifts that enabled her success.