This episode uncovers the precarious reality for YouTube creators facing demonetization, copyright strikes, and algorithmic shifts. Dave Wiskus, CEO of Standard and Nebula, reveals how creators can build sustainable businesses and gain control over their revenue and audience through alternative platforms and direct monetization strategies, challenging the status quo of platform dependency.
One of our recurring jokes at The Verge is that every YouTuber eventually makes a video where they talk about how mad they are at YouTube. Whether it’s demonetization or copyright strikes or just the algorithm changing, YouTubers have to contend with a big platform that has a lot of power over their business, and they often don’t have the leverage to push back. On this episode of Decoder, I’m talking to Dave Wiskus, the CEO of two really interesting companies: one is called Standard, which is a management company for YouTubers, and the other is Nebula, an alternative paid streaming platform where creators can post videos, take a direct cut of the revenue, and generally fund work that might get lost on YouTube. What really stood out to me here is that Dave is in the business of making things: this conversation was really grounded in the reality of the creator business as it exists today and how that real business can support real people. You’ll hear it when we talk about Web3 and NFTs a little bit — Dave just thinks that stuff is bullshit, and he says so because it’s not a business that exists now. That’s an important dynamic to think about — and one for more platforms to take seriously. Links: Dave's subscriber tweet Nebula Transcript: https://www.theverge.com/e/22840704 Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andrew Marino and our Executive Producer is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices