New post from The eCommerceFuel Blog: Fahim Naim is a former Senior Category Manager at Amazon and founder of eShopportunity. Over the course of his time at Amazon, Fahim did P&L management for a multi-hundred million dollar category, managed relationships with vendors, and negotiated terms and costs with vendors and his team. We take a deep dive into the ways to make your Amazon listings fully optimized, as well as the common mistakes sellers make using Amazon's platform. If you are an Amazon seller, you definitely don't want to miss the vendor advice that Fahim has to offer. Subscribe: iTunes | Stitcher (With your host Andrew Youderian of eCommerceFuel.com and Fahim Naim of eShopportunity) Andrew: Welcome to the eCommerceFuel podcast, the show dedicated to helping high six and seven figure entrepreneurs build amazing online companies and incredible lives. I'm your host and fellow ecommerce entrepreneur, Andrew Youderian. Hey guys. It's Andrew here and welcome to the eCommerceFuel podcast. Thanks so much for tuning in today. Today on the show I'm joined by Fahim Naim who is the cofounder of eShopportunity.com and a previous category manager at Amazon. So Fahim's got a ton of experience in this space with Amazon. We will talk about Amazon mistakes which was originally the intended focus of this discussion but we branched out a lot more. Particularly of interest to myself was the difference between FBA, Vendor Central, Vendor Express, how to negotiate with Amazon if they're buying product directly from you, which model, selling to third party or first party makes the most sense in different circumstances. So interesting discussion. I hope you enjoy it. But first, before we dive in, I want to do something I haven't done in quite a while and that is do a first sale shout out. I'm really excited to do this one for Laura Serino who...if the name sounds familiar it's because she's our community manager, she's the podca