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The Story Behind Shopkick’s Consumer Research

Retail Remix · August 9, 2021 · 35 min

Summary

For the past 18 months, Shopkick has surveyed consumers consistently to identify new behaviors, expectations...and even concerns. Although the conditions worldwide vary greatly and are ever-changing, Jaysen Gillespie, EVP, Head of Analytics and Data Science at Shopkick, has uncovered some universal truths that impact retailers.

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