Retail Remix · with Jaysen Gillespie · August 9, 2021 · 35 min
Summary
This episode reveals how Shopkick's extensive consumer research uncovers universal truths transforming retail. Ecommerce operators will learn about crucial shifts in consumer behavior, expectations, and concerns, providing actionable intelligence to adapt strategies, enhance customer experiences, and make data-driven decisions that resonate with today's evolving shopper.
Key takeaways
Implement continuous consumer feedback loops to identify shifting behaviors and expectations, similar to Shopkick's 18-month ongoing survey model.
Focus on omnichannel strategies that seamlessly integrate online and offline experiences, as consumer preferences balance both.
Utilize data science and analytics to uncover universal truths in consumer behavior that transcend temporary trends or regional differences.
Prioritize personalized shopping experiences and ensure product availability and convenience to meet evolving customer demands.
Recognize and address emerging consumer concerns, such as value or sustainability, as these significantly impact purchasing decisions and brand loyalty.
For the past 18 months, Shopkick has surveyed consumers consistently to identify new behaviors, expectations...and even concerns. Although the conditions worldwide vary greatly and are ever-changing, Jaysen Gillespie, EVP, Head of Analytics and Data Science at Shopkick, has uncovered some universal truths that impact retailers.
What does this episode say about retail & omnichannel?
Implement continuous consumer feedback loops to identify shifting behaviors and expectations, similar to Shopkick's 18-month ongoing survey model.
What does this episode say about analytics & attribution?
Focus on omnichannel strategies that seamlessly integrate online and offline experiences, as consumer preferences balance both.
What does this episode say about brand & content?
Utilize data science and analytics to uncover universal truths in consumer behavior that transcend temporary trends or regional differences.
What does this episode say about retail & omnichannel?
Prioritize personalized shopping experiences and ensure product availability and convenience to meet evolving customer demands.
What does this episode say about retail & omnichannel?
Recognize and address emerging consumer concerns, such as value or sustainability, as these significantly impact purchasing decisions and brand loyalty.
