Kindred Bravely founders Garret and Deeanne Akerson share the unvarnished truth about scaling a successful ecommerce brand while raising young children. This episode digs into the practical strategies and emotional realities of integrating demanding business growth with family life, offering valuable lessons on avoiding burnout and redefining success for parent-entrepreneurs.
Key takeaways
Prioritize ruthlessly and accept that some things won't get done to your ideal standard; good enough is often truly good enough when balancing business and family.
Proactively build and leverage a strong support system including partners, employees, and external childcare to offload tasks and create necessary space.
Establish clear boundaries between work and family time, even if it means working non-traditional hours, to protect both your business and your relationships.
Learn to delegate effectively and empower your team, recognizing that you cannot — and should not — do everything yourself.
Regularly reassess and redefine what success means to you, integrating personal fulfillment and family well-being alongside business metrics.
Garret and Deeanne Akerson are the co-founders of Kindred Bravely, which creates maternity and nursing clothes that are beautiful, comfortable, and most importantly, useful. They have an incredibly successful business story, but in this episode we're talking about something that doesn't get discussed a lot: how do you build a meaningful and successful business while also raising kids? We're getting candid on the parenting front and are talking about what Garret and Deeanne did well, what they didn't do well, and what they learned from their experience. You can find show notes and more information by clicking here: https://bit.ly/3nnLhz4 Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
What does this episode say about founder & leadership?
Prioritize ruthlessly and accept that some things won't get done to your ideal standard; good enough is often truly good enough when balancing business and family.
What does this episode say about dtc strategy?
Proactively build and leverage a strong support system including partners, employees, and external childcare to offload tasks and create necessary space.
What does this episode say about founder & leadership?
Establish clear boundaries between work and family time, even if it means working non-traditional hours, to protect both your business and your relationships.
What does this episode say about founder & leadership?
Learn to delegate effectively and empower your team, recognizing that you cannot — and should not — do everything yourself.
What does this episode say about founder & leadership?
Regularly reassess and redefine what success means to you, integrating personal fulfillment and family well-being alongside business metrics.
