This episode briefly mentions a "Previously viewed" badge on search results, a UI element that could impact user behavior. While very short, it hints at the power of visual cues in guiding customer journeys and potentially increasing conversion rates by simplifying decision-making for returning users. Ecommerce operators should consider how similar UX improvements could be applied to their own platforms.
Key takeaways
Implement 'Previously Viewed' or 'Recently Seen' indicators on product search results or category pages to aid customer recall and reduce friction.
Analyze user behavior data (click-through rates, conversion rates) after introducing such visual cues to measure their effectiveness.
Explore other subtle UI enhancements that highlight user engagement history to personalize the shopping experience.
Consider A/B testing different badge designs or placements to optimize their impact on navigation and conversion.
This new badge appears on top of products in the search results that you have visited in the past. It would be interesting to see if it helps conversion (by reminding of the interest in the past) or rather discourage from clicking again.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design ...
