Future Commerce · with Bradford Shellhammer · May 20, 2022 · 70 min
Summary
This episode recaps RICE 2022, highlighting key trends and discussions relevant to ecommerce operators. It emphasizes the evolving nature of consumer loyalty, the increasing importance of data-driven personalization, and the shift towards cost-cutting strategies in ecommerce, offering a forward-looking perspective for businesses navigating the "Mild Mild West" of online retail.
Key takeaways
Brand narcissism is detrimental in the age of the 'promiscuous shopper'; focus on providing value and information to win customer loyalty.
Gen Z consumers are increasingly embracing alternative payment methods like BNPL and crypto, indicating a need for diverse payment options for this demographic.
Utilize data to fuel personalized experiences across all channels, as this is crucial for standing out in a competitive ecommerce landscape.
Be aware of the shift in ecommerce messaging from experiential growth to cost-cutting, and adapt strategies accordingly.
The growing number of digital wallets per millennial consumer signifies an ongoing trend in fintech adoption and a need for businesses to integrate with these platforms.
Today we’re unpacking all the best takeaways from RICE 2022! From tracks, panels, the expo floor, and more! PLUS: What the future of eCommerce is looking like. Will the future sneak up on you? Tune in now!
Brand narcissism is detrimental in the age of the 'promiscuous shopper'; focus on providing value and information to win customer loyalty.
What does this episode say about customer retention?
Gen Z consumers are increasingly embracing alternative payment methods like BNPL and crypto, indicating a need for diverse payment options for this demographic.
What does this episode say about analytics & attribution?
Utilize data to fuel personalized experiences across all channels, as this is crucial for standing out in a competitive ecommerce landscape.
What does this episode say about conversion & cro?
Be aware of the shift in ecommerce messaging from experiential growth to cost-cutting, and adapt strategies accordingly.
What does this episode say about dtc strategy?
The growing number of digital wallets per millennial consumer signifies an ongoing trend in fintech adoption and a need for businesses to integrate with these platforms.
