John Hanke, CEO of Niantic (the company behind Pokémon Go), argues that the metaverse is already here, exemplified by augmented reality (AR) experiences that seamlessly blend with the real world. This episode cuts through the hype, offering a grounded perspective on building practical AR applications, the evolution of digital experiences, and the future of AR technology beyond mere speculation.
Key takeaways
Focus on creating practical, user-centric AR experiences that integrate with the physical world, rather than solely chasing speculative metaverse concepts.
Leverage established intellectual property (IP) to create engaging AR experiences with broad appeal and a built-in audience.
Embrace iterative development, learning from both successes and failures to adapt strategies based on user feedback and technological advancements.
Develop strategies for building social interaction and community engagement in both digital and physical spaces within AR experiences.
Explore diverse monetization strategies for AR applications beyond initial game mechanics to ensure long-term sustainability.
John Hanke is the CEO of Niantic, a company that makes the wildly popular Pokemon Go mobile game in partnership with Nintendo and the Pokémon company. Pokemon Go, and its predecessor Ingress, are now the largest and most successful augmented reality games in the industry, which means John has long been at the forefront of what we’ve all started calling the metaverse—digital worlds that interact with the real world. Lots of companies are chasing metaverse hype but John’s been at it for a while, and I wanted to talk about the reality instead of the hype. We also coin the phrase “marketplace of realities.” It’s a ride. Links:
What’s left of Magic Leap?
Microsoft is supplying 120,000 HoloLens-based headsets to the US Army
Snap’s first AR Spectacles are an ambitious, impractical start
Facebook just revealed its new name: Meta
There will never be another Pokémon Go
Pokémon Go is still incredibly relevant
Harry Potter: Wizards Unite is shutting down next year
Springboard: the secret history of the first real smartphone is out now
The best thing to do in VR is work out
NFT's, explained
Pokémon Go creator Niantic is working on AR glasses with Qualcomm Transcript:
https://www.theverge.com/e/22596531 Credits:
Decoder is a production of The Verge, and part of the Vox Media Podcast Network.
Today’s episode was produced by Creighton DeSimone, and Jackie McDermott with research by Liz Lian and it was edited by Callie Wright.
The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andru Marino and our Executive Producer is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Focus on creating practical, user-centric AR experiences that integrate with the physical world, rather than solely chasing speculative metaverse concepts.
What does this episode say about dtc strategy?
Leverage established intellectual property (IP) to create engaging AR experiences with broad appeal and a built-in audience.
What does this episode say about brand & content?
Embrace iterative development, learning from both successes and failures to adapt strategies based on user feedback and technological advancements.
What does this episode say about brand & content?
Develop strategies for building social interaction and community engagement in both digital and physical spaces within AR experiences.
What does this episode say about brand & content?
Explore diverse monetization strategies for AR applications beyond initial game mechanics to ensure long-term sustainability.
