This episode reveals how Halstead Bead leveraged a grant program as a powerful, unconventional marketing strategy. It dives into how actively supporting their community through grants generated significant inbound links, boosted website traffic, and cemented their authority as a thought leader in the jewelry and craft industry. Ecommerce operators will learn how to implement similar strategies to drive growth beyond traditional advertising and build lasting brand loyalty.
Key takeaways
Implement a grant program to naturally generate high-quality inbound links and improve SEO by having recipients link back to your site.
Utilize a grant program to increase website traffic from applicants, recipients, and those interested in funded projects, creating new conversion opportunities.
Position your brand as an industry leader and community partner by investing in your niche through grants, fostering loyalty and differentiation.
Carefully design the grant application process and eligibility criteria to align with your business goals and maximize marketing impact.
Stay informed on sales tax advocacy and the Wayfair decision’s implications, as discussed in the episode, for navigating evolving e-commerce regulations.
Hilary Halstead Scott shares how their grant program has helped Halstead Bead build inbound links, traffic, industry authority and more. We also chat about her sales tax advocacy efforts and where reform progress stands today. You can find show notes and more information by clicking here: https://bit.ly/2VBHim0 Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Implement a grant program to naturally generate high-quality inbound links and improve SEO by having recipients link back to your site.
What does this episode say about brand & content?
Utilize a grant program to increase website traffic from applicants, recipients, and those interested in funded projects, creating new conversion opportunities.
What does this episode say about founder & leadership?
Position your brand as an industry leader and community partner by investing in your niche through grants, fostering loyalty and differentiation.
What does this episode say about organic & seo?
Carefully design the grant application process and eligibility criteria to align with your business goals and maximize marketing impact.
What does this episode say about organic & seo?
Stay informed on sales tax advocacy and the Wayfair decision’s implications, as discussed in the episode, for navigating evolving e-commerce regulations.
