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The importance of building a content strategy when investing in social media

eCommerce Nurse Podcast · December 4, 2020 · 33 min

Summary

This episode, unfortunately, consists primarily of cookie consent disclosures and website technical information rather than content related to e-commerce content strategy. Therefore, it offers no actionable insights for e-commerce operators on building a content strategy for social media.

Key takeaways

Themes

privacy & cookieswebsite technicalities

Topics covered

cookie consentgdpr compliancehotjar session cookieshubspot tracking cookiesspam protection cookieswebsite analytics cookies

Episode description

In this episode we talk about the importance of building a content strategy when it comes to investing in social media. We have a special guest Emma Smith, the CEO and founder of Los Social a social media agency based in the UK and a partner agency of eCommerce Nurse. Emma has over 18 years of experience creating and devising social and digital content strategies for some of the world’s biggest brands, during her time at global platforms and publishers, including Yahoo and AOL. Contact eCo...

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