The "hybrid model" of running both highest volume and cost-controlled ad campaigns simultaneously is detrimental to ad account performance. This approach sabotages both strategies by creating auction inefficiencies where highest volume campaigns get preferential spend, leaving cost-controlled campaigns with "sloppy seconds." This episode explains why this model fails and provides a practical, actionable transition plan to switch to a cost-controlled strategy effectively, resulting in better performance and reduced wasted ad spend.
Key takeaways
Understand that running highest volume and cost-controlled ad campaigns concurrently on platforms like Meta leads to inefficient ad spend and inaccurate performance data due to auction dynamics.
Transition to a purely cost-controlled ad strategy by identifying your current CPA from highest volume campaigns over the last 30 days and setting initial cost controls 10-20% higher than that CPA.
Utilize post ID exporting to retain social proof and optimize ad creatives when migrating existing top-performing ads into new cost-controlled campaigns to minimize the learning phase and performance dip.
Expect a minor performance dip in week one after transitioning, with recovery to previous performance levels by week two, and full optimization and scaling by week three.
Prioritize a full commitment to either a cost-controlled or highest volume strategy, recognizing that attempting both simultaneously compromises the effectiveness of each and prevents accurate A/B testing.
Doing highest volume and cost controls at the same time? We hate to break it to you, but you’re probably sabotaging yourself… In this episode of The Bottom Line, we tackle yet another myth about cost controls: the idea that you can successfully run a hybrid ad model. Meta’s auction dynamics make it damn near impossible for cost controls to perform while running alongside highest volume campaigns. It’s like trying to drive a car while pressing the gas and the brake at the same time!But don’t worry, we got you! In this rundown, we explain exactly why your campaigns are failing and how you can fix them. We also share a step-by-step guide for transitioning your campaigns for maximum efficiency. Don’t miss out! Key Takeaways:00:00 Intro 00:15 The hybrid model doesn’t work 06:53 Practical transition plan 13:19 Outro Additional Resources:👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=60👉 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=podcast&utm_medium=audio&utm_campaign=60👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=60👉 Book Your FREE Growth Call Now: <a href="https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=60"
What does this episode say about paid acquisition?
Understand that running highest volume and cost-controlled ad campaigns concurrently on platforms like Meta leads to inefficient ad spend and inaccurate performance data due to auction dynamics.
What does this episode say about analytics & attribution?
Transition to a purely cost-controlled ad strategy by identifying your current CPA from highest volume campaigns over the last 30 days and setting initial cost controls 10-20% higher than that CPA.
What does this episode say about conversion & cro?
Utilize post ID exporting to retain social proof and optimize ad creatives when migrating existing top-performing ads into new cost-controlled campaigns to minimize the learning phase and performance dip.
What does this episode say about paid acquisition?
Expect a minor performance dip in week one after transitioning, with recovery to previous performance levels by week two, and full optimization and scaling by week three.
What does this episode say about paid acquisition?
Prioritize a full commitment to either a cost-controlled or highest volume strategy, recognizing that attempting both simultaneously compromises the effectiveness of each and prevents accurate A/B testing.
