The Hitchhiker's Guide to the New Internet: Emerging Tech for Embracing the Digital Revolution
Retail Remix
· with Matt Maher
· December 18, 2023
· 45 min
Summary
This episode, featuring M7 Innovations founder Matt Maher, explores how emerging technologies like Discord, 3D modeling, the metaverse, NFTs, and Web3 are reshaping retail. It offers crucial insights for ecommerce operators on leveraging these innovations to create immersive customer experiences, optimize the purchase funnel, and build stronger digital communities, ultimately preparing businesses for the next era of the internet.
Key takeaways
Leverage Discord to cultivate genuine digital communities, moving beyond traditional CRM to foster loyalty and direct engagement.
Implement 3D modeling, VR, and AR for immersive product experiences, enabling virtual try-ons and interactive showrooms to bridge the online-offline gap and accelerate purchase decisions.
Explore NFTs for new loyalty programs, product authentication, and unique digital collectibles to engage customers in Web3 environments and the metaverse.
Integrate gamification principles into marketing to boost engagement and tap into intrinsic consumer motivations for participation, competition, and achievement.
Map the customer journey across new digital touchpoints, recognizing how emerging technologies like the metaverse and interactive content can optimize each stage from awareness to post-purchase advocacy.
With his finger firmly on the pulse of the tech industry, Matt Maher, Founder of M7 Innovations, has helped brands across categories push creative boundaries to resonate with consumers in new ways. During this week’s Retail Remix, we’re replaying his session from the Retail Innovation Conference & Expo 2023, where he outlined the emerging technologies and platforms that can help merchants drive immersion and accelerate the purchase funnel. Listen to this episode to learn how: Discord is facilitating a new era of community building and customer relationship management;3D modeling facilitates virtual and augmented reality to drive engagement and conversion;The metaverse, NFTs and Web3 are facilitating the new era of the internet; andGaming fulfills our basic human needs for connection, community and creativity.RELATED LINKSConnect with Matt here.Check out M7 Innovations.Get Matt’s predictions for 2024.Read more about emerging tech trends on Retail TouchPoints.]]>
Frequently asked about this episode
What does this episode say about retail & omnichannel?
Leverage Discord to cultivate genuine digital communities, moving beyond traditional CRM to foster loyalty and direct engagement.
What does this episode say about brand & content?
Implement 3D modeling, VR, and AR for immersive product experiences, enabling virtual try-ons and interactive showrooms to bridge the online-offline gap and accelerate purchase decisions.
What does this episode say about ai & automation?
Explore NFTs for new loyalty programs, product authentication, and unique digital collectibles to engage customers in Web3 environments and the metaverse.
What does this episode say about retail & omnichannel?
Integrate gamification principles into marketing to boost engagement and tap into intrinsic consumer motivations for participation, competition, and achievement.
What does this episode say about retail & omnichannel?
Map the customer journey across new digital touchpoints, recognizing how emerging technologies like the metaverse and interactive content can optimize each stage from awareness to post-purchase advocacy.
