This episode reveals how prioritizing bestsellers on Shopify collection pages can unknowingly hurt profits by burying high-margin products. Learn to optimize for profitability using key metrics like click-through rate by position and revenue per view. Implement a simple 24-hour audit to quickly identify and remove underperforming products, boosting your store's revenue.
Key takeaways
Stop sorting collection pages by bestsellers; prioritize profit to surface high-margin products without looking like a clearance sale.
Focus on two key metrics: click-through rate (CTR) by position and revenue per view (RPV) to validate your merchandising strategy.
Conduct a 24-hour mobile audit to identify and remove "dead weight" products from top collection page slots.
Strategically position profitable items to maximize their visibility and impact on sales.
Implement custom sorting rules based on profit margins, not just sales volume, to significantly enhance revenue.
Sorting your Shopify collection pages by bestsellers feels smart, but it quietly buries your highest margin products and leaks revenue.In this episode, Julia Wawrzynek, Marketing Manager at Sortwise, breaks down:Why sorting for profit beats sorting for popularity, and how to surface high margin products without a clearance bin lookThe two metrics that prove your merchandising is working: click through rate by position and revenue per view (RPV)A 24 hour audit you can run from your phone to clear dead weight out of your top product slotsWhether you're doing $50K months or $500K months, this conversation delivers collection merchandising moves you can test this week.📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-471/Connect with us:🐦 Twitter: https://twitter.com/stevenhutt💼 LinkedIn: https://www.linkedin.com/in/shutt/📘 Facebook: https://www.facebook.com/thrivingwithshopify ]]>
