This episode cuts through the noise surrounding SEO in 2026, revealing why many ecommerce brands are failing post-Google Core Updates. It delivers actionable strategies for adapting content, leveraging AI safely, and building topical authority to thrive in a search landscape where ranking #1 no longer guarantees clicks. Essential listening for ecommerce operators looking to future-proof their organic growth.
Key takeaways
Prioritize a content mix of 60% informational and 40% transactional to build authority and capture a wider audience, moving beyond solely product-focused pages.
Implement a robust EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) strategy by demonstrating real-world expertise and creating original, high-quality content to avoid penalties from 'AI slop' and improve Google rankings.
Focus on optimizing for user intent and SERP features, as ranking #1 alone doesn't guarantee clicks; adapt content strategically to capture attention and drive traffic.
Develop comprehensive topical clusters to establish deep authority in your niche, positioning your brand as a definitive resource rather than just an online store.
Regularly audit your SEO strategy, moving away from outdated tactics and leveraging expert services to navigate complex algorithm changes and maintain visibility.
Free SEO Audit Claim '5 Free Articles' OfferSEO Isn’t Dead — But 90% of eCommerce Brands Will Get This Wrong in 2026Google’s December Core Update didn’t kill SEO, but it exposed which eCommerce brands are doing it properly… and which ones are about to disappear from search.In this episode of E-Commerce Australia, Ryan Martin sits down with Patrick, Head of SEO at Remarkable Digital, to break down what’s actually working in eCommerce SEO in 2026, and why most brands are unknowingly sabotaging their own growth.If you’re relying on AI-generated content, outdated SEO tactics, or “best practice” advice from 2024, this episode will challenge everything you think you know.Why Google’s Core Updates are rewarding some eCommerce stores, and punishing othersThe truth about AI content, EEAT, and “AI slop” (and how to use AI without getting hit)Why ranking #1 doesn’t guarantee clicks anymore, and how to adaptThe exact content mix eCommerce brands need (60% informational, 40% transactional)How to build topical authority to beat b
Prioritize a content mix of 60% informational and 40% transactional to build authority and capture a wider audience, moving beyond solely product-focused pages.
What does this episode say about brand & content?
Implement a robust EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) strategy by demonstrating real-world expertise and creating original, high-quality content to avoid penalties from 'AI slop' and improve Google rankings.
What does this episode say about ai & automation?
Focus on optimizing for user intent and SERP features, as ranking #1 alone doesn't guarantee clicks; adapt content strategically to capture attention and drive traffic.
What does this episode say about organic & seo?
Develop comprehensive topical clusters to establish deep authority in your niche, positioning your brand as a definitive resource rather than just an online store.
What does this episode say about organic & seo?
Regularly audit your SEO strategy, moving away from outdated tactics and leveraging expert services to navigate complex algorithm changes and maintain visibility.
