This episode explores the nascent but rapidly growing field of voice commerce, particularly how Shopify store owners can leverage voice-activated search and platforms like Emitrr to drive sales and enhance customer engagement. It delves into practical applications, market potential, and strategic considerations for integrating voice technology into the e-commerce customer journey, from initial search to post-purchase interactions. Listeners will learn how to prepare their stores for the shift to conversational commerce and capitalize on early adoption.
Key takeaways
Shopify store owners should consider integrating voice commerce early, focusing on use cases like voice ordering, appointment booking, and marketing to gain a competitive edge.
Utilize platforms like Emitrr to build and publish Alexa voice apps, enabling features such as voice-activated product search, reordering, and post-purchase engagement via smart speakers.
Strategic points for voice integration include the thank-you page to prompt reorders or solicit feedback, and throughout the customer journey for simplified interactions.
Understand the differences between voice search and traditional web/mobile search to optimize product listings and content for natural language queries and conversational user experiences.
Explore current adoption rates and market forecasts for voice commerce to identify relevant opportunities and prepare for its increasing impact on online retail, especially on platforms like Amazon Alexa.
Anmol Oberoi is the founder of Emitrr - a voice-first Saas platform that helps businesses enable voice appointment booking, voice ordering, and voice marketing.Emitrr is an all in one platform that helps you build and publish voice apps on Alexa.Anmol has 5 years of experience scaling marketing efforts of two multi-million dollar Saas platforms. Apart from Saas and marketing, he loves reading technology-related content and playing basketball. Questions we coveredWhy did You pick voice as a market to solve? What is our expertise in voice and SaasWhat role does voice have to play in eCommerce?How would a store use emitrr.comWhat if they don't have emitrr?How many people are using this now?Tell people… on thank you page….At what stage in the eCommerce journey should store owners consider voice?Any existing customers in the Shopify domain? If yes, how do they use itHow big is the voice market? Anything unusual people should know?Is voice going to be similar to web and mobile? If not, what are the key differences?What are the different use cases for eCommerce stores in voice/how should they approach it?What's the future of voice?www.emitrr.comSupport the show
What does this episode say about shopify & ecommerce platforms?
Shopify store owners should consider integrating voice commerce early, focusing on use cases like voice ordering, appointment booking, and marketing to gain a competitive edge.
What does this episode say about ai & automation?
Utilize platforms like Emitrr to build and publish Alexa voice apps, enabling features such as voice-activated product search, reordering, and post-purchase engagement via smart speakers.
What does this episode say about conversion & cro?
Strategic points for voice integration include the thank-you page to prompt reorders or solicit feedback, and throughout the customer journey for simplified interactions.
What does this episode say about customer retention?
Understand the differences between voice search and traditional web/mobile search to optimize product listings and content for natural language queries and conversational user experiences.
What does this episode say about shopify & ecommerce platforms?
Explore current adoption rates and market forecasts for voice commerce to identify relevant opportunities and prepare for its increasing impact on online retail, especially on platforms like Amazon Alexa.
