The Feedback That Made This Brand Olympic Material
Shopify Masters
· with Laura Low Ah Kee and Shannon Savage
· November 5, 2024
· 33 min
Summary
Left on Friday, a swimwear and activewear brand, built its "Olympic material" quality through an obsessive focus on proprietary fabrics and, critically, by actively soliciting and integrating customer and athlete feedback. This episode reveals how rigorous product development, combined with a deep understanding of customer needs learned via direct feedback, allowed them to scale their Shopify store and carve out a niche in the competitive performance apparel market. Operators will learn how to leverage feedback for product innovation and strategic growth.
Key takeaways
Prioritize proprietary material development to differentiate your brand and meet specific performance needs, as Left on Friday did with their unique fabric technology.
Implement structured feedback loops with customers, athletes, and industry experts to directly inform product design, marketing messages, and overall business strategy.
Utilize your e-commerce platform (like Shopify) beyond basic sales; leverage its capabilities for inventory management, customer service, and scaling operations as your brand grows.
Foster a strong brand community through tactics like user-generated content, athlete sponsorships, or social media engagement to build credibility and loyalty.
Define your brand's "Olympic material" or pursuit of excellence beyond literal competition, focusing on durability, performance, and professional-grade quality in all aspects of your product and brand experience.
Laura Low Ah Kee and Shannon Savage started Left on Friday, a swimwear and activewear brand with proprietary fabrics designed for sport.
Frequently asked about this episode
What does this episode say about product & merchandising?
Prioritize proprietary material development to differentiate your brand and meet specific performance needs, as Left on Friday did with their unique fabric technology.
What does this episode say about dtc strategy?
Implement structured feedback loops with customers, athletes, and industry experts to directly inform product design, marketing messages, and overall business strategy.
What does this episode say about brand & content?
Utilize your e-commerce platform (like Shopify) beyond basic sales; leverage its capabilities for inventory management, customer service, and scaling operations as your brand grows.
What does this episode say about shopify & ecommerce platforms?
Foster a strong brand community through tactics like user-generated content, athlete sponsorships, or social media engagement to build credibility and loyalty.
What does this episode say about product & merchandising?
Define your brand's "Olympic material" or pursuit of excellence beyond literal competition, focusing on durability, performance, and professional-grade quality in all aspects of your product and brand experience.
