The Evolution of Retail Trade Shows: RICE 2022 (Alicia Esposito, VP of Content, Retail TouchPoints)
Future Commerce · with Alicia Esposito · April 22, 2022 · 46 min
Summary
This episode offers a backstage pass into the evolution of retail trade shows, focusing on RICE 2022. It highlights how events are adapting to foster a more interactive and community-driven experience, moving beyond traditional broadcast models to create spaces for genuine connection and serendipitous discovery. For ecommerce operators, this signals a shift towards more impactful networking and learning opportunities at industry events.
Key takeaways
RICE 2022 aims to reframe content delivery, prioritizing tailored learning experiences and diverse voices over traditional broadcast-style presentations.
In-person events are crucial for fostering serendipitous connections and sparking new ideas through direct interaction with peers and industry leaders.
The evolution of trade shows like RICE emphasizes community building and long-term engagement, making attendance valuable for sustained industry relationships.
Attendees can expect a more intimate and collaborative atmosphere compared to larger, more traditional retail expos.
The Future Commerce team is headed to RICE in May! Phillip and Brian sit down with Alicia Esposito to chat about RICE, what's new, what to look forward to, and everything from the pre and post-conference and the serendipitous experience. Listen now!
What does this episode say about retail & omnichannel?
RICE 2022 aims to reframe content delivery, prioritizing tailored learning experiences and diverse voices over traditional broadcast-style presentations.
What does this episode say about founder & leadership?
In-person events are crucial for fostering serendipitous connections and sparking new ideas through direct interaction with peers and industry leaders.
What does this episode say about retail & omnichannel?
The evolution of trade shows like RICE emphasizes community building and long-term engagement, making attendance valuable for sustained industry relationships.
What does this episode say about retail & omnichannel?
Attendees can expect a more intimate and collaborative atmosphere compared to larger, more traditional retail expos.
