The Crazy New Way to Capture Emails — Adam Robinson | The Ideal Timing for Black Friday Email Campaigns, How to Warm Up New Subscribers Before Black Friday, How to Safely Integrate New Email Addresses into Your List, How to Prevent Duplicate Emails (#334)
For ecommerce operators battling increased customer acquisition costs post-iOS 14, this episode reveals a "crazy new way" to capture email addresses from website visitors who don
Key takeaways
Implement a new email capture strategy that identifies website visitors who don't fill out a form, integrating these emails into your existing list to augment Black Friday campaigns.
Warm up newly acquired emails by gradually integrating them into your regular newsletter flow, as this has shown better conversion rates than dedicated welcome series for these contacts.
Recognize that Apple's Intelligent Tracking Prevention (ITP) has reduced cookie tracking duration to 7 days for platforms like Klaviyo, meaning retargeting and abandoned cart sequences are significantly impacted for repeat visitors.
Prioritize setting up foundational email flows such as abandoned checkout, abandoned add-to-cart, abandoned browse, and a welcome series, as these timely and contextual messages drive significant conversions.
If operating in the USA, leverage email capture methods that don't require explicit opt-in, ensuring an opt-out link is always included to comply with regulations, and focus on list hygiene for deliverability.
Themes
black friday strategycustomer acquisitiondata privacyemail marketing
In this episode, we explore email marketing strategies for e-commerce, focusing on Black Friday preparations. Our guest, Adam Robinson, CEO of retention.com, discusses the impact of Apple's privacy changes on Facebook ads and email remarketing. He explains how to overcome challenges like Klaviyo’s reduced cookie tracking window by using innovative methods to capture email addresses from website visitors. Adam also shares tips for warming up these new contacts to boost engagement and ensure a ...
Frequently asked about this episode
What does this episode say about black friday strategy?
Implement a new email capture strategy that identifies website visitors who don't fill out a form, integrating these emails into your existing list to augment Black Friday campaigns.
What does this episode say about customer acquisition?
Warm up newly acquired emails by gradually integrating them into your regular newsletter flow, as this has shown better conversion rates than dedicated welcome series for these contacts.
What does this episode say about data privacy?
Recognize that Apple's Intelligent Tracking Prevention (ITP) has reduced cookie tracking duration to 7 days for platforms like Klaviyo, meaning retargeting and abandoned cart sequences are significantly impacted for repeat visitors.
What does this episode say about email marketing?
Prioritize setting up foundational email flows such as abandoned checkout, abandoned add-to-cart, abandoned browse, and a welcome series, as these timely and contextual messages drive significant conversions.
What does this episode say about black friday strategy?
If operating in the USA, leverage email capture methods that don't require explicit opt-in, ensuring an opt-out link is always included to comply with regulations, and focus on list hygiene for deliverability.
