The Business of Planners: How to Create Products and Return Customers
Shopify Masters · with Jessica Yuda · January 28, 2020 · 47 min
Summary
This episode features the founder of Chasing Planner Peace, Jessica Yuda, who shares her journey of building a successful planner business. She started by identifying a personal pain point and creating a solution, initially offering custom work to build an audience and gather product feedback. The discussion highlights the importance of launching imperfectly, leveraging community platforms like Facebook groups for market research and promotion, and strategically transitioning from custom services to scalable product offerings based on customer demand.
Key takeaways
Don't let perfection be the enemy of good; launch your product even if it's not polished to gather initial feedback and market validation.
Utilize online communities, especially platforms like Facebook groups, for organic promotion and to understand customer needs and desires.
Start with custom work to build a customer base and learn what your audience truly wants, but be prepared to transition to standardized products for scalability.
Prioritize product designs that address common customer requests within niche communities to ensure broader appeal and sales.
Be prepared to adapt your pricing strategy as your business grows and your time becomes more valuable, moving away from underpriced custom work.
In this episode of Shopify Masters, Jessica Yasuda of Chasing Planner Peace shares how she creates products, markets within communities, and builds relationships with repeat customers.
What does this episode say about product & merchandising?
Don't let perfection be the enemy of good; launch your product even if it's not polished to gather initial feedback and market validation.
What does this episode say about founder & leadership?
Utilize online communities, especially platforms like Facebook groups, for organic promotion and to understand customer needs and desires.
What does this episode say about brand & content?
Start with custom work to build a customer base and learn what your audience truly wants, but be prepared to transition to standardized products for scalability.
What does this episode say about dtc strategy?
Prioritize product designs that address common customer requests within niche communities to ensure broader appeal and sales.
What does this episode say about product & merchandising?
Be prepared to adapt your pricing strategy as your business grows and your time becomes more valuable, moving away from underpriced custom work.
