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The biggest questions around the fashion industry as we head into 2026

The Glossy Podcast · with Danny Parisi, Zofia Zwieglinska · January 2, 2026 · 38 min

Summary

This episode provides a comprehensive look into the future of the fashion industry for 2026, analyzing shifts in consumer desires, shopping behaviors, and spending patterns. It offers valuable insights into adapting product offerings, marketing strategies, and retail approaches to meet evolving demands in a dynamic economic and technological landscape. Ecommerce operators will gain a forward-thinking perspective on upcoming trends and challenges.

Key takeaways

Themes

dtc strategyretail & omnichannelbrand & contentai & automation

Topics covered

fashion consumption trendse-commerce and online shoppingsocial commerceaugmented reality in fashionvirtual try-onsdtc modelsbrand experienceresale and rental marketseconomic factors impacting fashion spendingpersonalized fashionmetaverse and digital fashion

Episode description

On the Glossy Podcast, senior fashion reporter Danny Parisi, international reporter Zofia Zwieglinska and editor-in-chief Jill Manoff break down some of the biggest fashion news of the week. On this week's episode, our first of the year, we're taking a look forward at the biggest questions, trends and stories that we expect to cover in 2026. We broke the discussion up into a few big questions: What will people shop for? How will they shop? How much will they actually spend?

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Frequently asked about this episode

What does this episode say about dtc strategy?
Anticipate a continued shift towards sustainable and ethical fashion, influencing product development and brand messagingstrategies.
What does this episode say about retail & omnichannel?
Integrate emerging technologies like AR, virtual try-ons, and social commerce into your sales channels to cater to evolving shopping behaviors.
What does this episode say about brand & content?
Develop flexible pricing and value propositions, as economic factors like inflation and consumer confidence will heavily dictate spending in 2026.
What does this episode say about ai & automation?
Focus on brand experience and community building to foster loyalty and engagement beyond transactional interactions in an omnichannel retail environment.

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