The Best Research Tool in 2020 - CEO of Scrunch - Danielle Lewis

Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners · with Danielle Lewis · December 30, 2019 · 17 min

Summary

This episode, recorded at the close of 2019, provides Shopify store owners with a vital look into the evolving world of influencer marketing. Danielle Lewis, CEO of Scrunch, details how brands can effectively leverage influencer data and analytics to drive growth, overcome social media algorithm limitations, and optimize their spend for maximum ROI. Listeners will gain actionable strategies for navigating multi-channel influencer collaborations and ensuring authentic, far-reaching campaigns.

Key takeaways

• Native social media analytics (e.g., Instagram's) are often insufficient; specialized tools like Scrunch are necessary for comprehensive data and reporting.
• Adopt a multi-channel approach to influencer marketing to combat constantly changing social media algorithms and ensure authentic reach.
• Implement the "hybrid model" for influencer marketing, which balances authentic collaborations with strategic reach amplification, to maximize ROI.
• Determine influencer marketing budgets by considering the need for strategic targeting and reach amplification beyond organic algorithm-constrained visibility.
• Utilize data and analytics platforms to identify key influencers, track campaign performance, and optimize strategies for audience engagement and conversion.

Themes

Topics covered

Episode description

With just 2 days left in 2019, we are featuring another fabulous expert from the Social Media Influencer Summit on our Podcast! I’m so excited to introduce you to a very special guest, Danielle Lewis. Danielle is the CEO of Scrunch, a very popular multi-channel influencer platform that is used around the globe. Scrunch provides data and analysis tools for influencer marketing as well as marketing solutions for brands, with over 20 million users globally! Danielle is a fabulous speaker and an important voice in the influencer marketing space. Danielle is going to talk about her company and how influencers interact with Scrunch as well as other brands. She will cover all Scrunch features, best practices and common questions. There are so many different topics to discuss on this week’s episode, so but sure to log in and listen to the full podcast with Danielle here: www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three days full access! Can't wait to see you all in 2020!Questions I covered:What has changed over the last 12 months for influencer marketing?Where is the influencer marketing industry headed in 2020 and beyond?What general back-end analytics are available on platforms like Instagram?What analytics and reporting are available with Scrunch? What is the hybrid model for influencer marketing and how does it work? How much should you spend on your influencer marketing?Topics:When influencers and brands post on social media, they are missing a key part of their audience due to the ever-changing algorithm. To make the experience authentic but also reach the right audience you must extend and amplify your media. The popularity of different social media platforms changes all the time. This means that you must be utilizing multi-channel tact

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Frequently asked about this episode

What does this episode say about influencer & creator?

Native social media analytics (e.g., Instagram's) are often insufficient; specialized tools like Scrunch are necessary for comprehensive data and reporting.

What does this episode say about analytics & attribution?

Adopt a multi-channel approach to influencer marketing to combat constantly changing social media algorithms and ensure authentic reach.

What does this episode say about brand & content?

Implement the "hybrid model" for influencer marketing, which balances authentic collaborations with strategic reach amplification, to maximize ROI.

What does this episode say about influencer & creator?

Determine influencer marketing budgets by considering the need for strategic targeting and reach amplification beyond organic algorithm-constrained visibility.

What does this episode say about influencer & creator?

Utilize data and analytics platforms to identify key influencers, track campaign performance, and optimize strategies for audience engagement and conversion.

Listen

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