The Art of Subtle Words That Sell with Author Paul Ross
Firing The Man · with Paul Ross · October 12, 2021 · 38 min
Summary
This episode reveals the psychological tactics behind persuasive language in sales, moving beyond traditional product-focused selling. It emphasizes influencing subconscious decisions and emotions to create a deeper connection with prospects. Learn how to craft subtle messaging that encourages self-persuasion and significantly boosts revenue.
Key takeaways
Focus on selling 'decisions and good feelings about decisions' rather than just products or services to tap into subconscious motivations.
Utilize "implied relationship words" at the start of sales presentations (e.g., "we," "explore," "together," "invite," "share") to establish trust and leadership subconsciously.
Understand that effective selling involves expanding the prospect's consciousness to include your ideas, leading them to convince themselves.
Craft gripping headlines and initial communications to immediately grab attention, as people "will not stand to be bored."
Employ Neuro-Linguistic Programming (NLP) principles to develop emotional intelligence and communicate in a way that resonates deeply with prospects.
Episode 94 Paul Ross is a master sales trainer, keynote speaker, and author of “Subtle Words That Sell.” For 30 years, Paul's been speaking in front of tens of thousands of people, teaching them to use the power of language to persuade, sell, and even heal. Now he's trading in the stage for the USB mic to bring his message to the podcasting community! Paul has been featured on BBC, FOX, CBS, Huffington Post, and Rolling Stones. Listen to Paul and learn how to sell subtly with words! [...
Focus on selling 'decisions and good feelings about decisions' rather than just products or services to tap into subconscious motivations.
What does this episode say about conversion & cro?
Utilize "implied relationship words" at the start of sales presentations (e.g., "we," "explore," "together," "invite," "share") to establish trust and leadership subconsciously.
What does this episode say about founder & leadership?
Understand that effective selling involves expanding the prospect's consciousness to include your ideas, leading them to convince themselves.
What does this episode say about brand & content?
Craft gripping headlines and initial communications to immediately grab attention, as people "will not stand to be bored."
What does this episode say about brand & content?
Employ Neuro-Linguistic Programming (NLP) principles to develop emotional intelligence and communicate in a way that resonates deeply with prospects.
