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The 6 Levels of Making Money | Ep 955

The Game with Alex Hormozi · with Alex Hormozi · March 24, 2026 · 17 min

Summary

Alex Hormozi breaks down the six distinct levels of making money, from low-leverage 9-to-5s to high-stakes equity deals. This episode reveals how each level ramps up leverage, income, and reward, providing a framework for ecommerce operators to understand compensation structures and strategically increase their earning potential by assessing risk tolerance and management skills.

Key takeaways

Themes

finance & fundraisingfounder & leadership

Topics covered

income generation modelsrisk managementleverage in businessdeal structuresentrepreneurial financewealth creation strategies

Episode description

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtubeMost people can only get money by trading for it. In this episode, Alex Hormozi breaks down the six levels of trading stuff for money, revealing how each level ramps up leverage, income, and reward. From the lowest-risk 9-to-5 jobs to high-stakes equity deals, Alex explains how to decide which paths could work for you. Your income boils down to how much risk you're willing to take and how well you manage it.In this episode00:00 Introduction to deal structures01:10 Scheme 1: I work, then you pay02:06 Scheme 2: You pay as we go03:22 Scheme 3: You pay, then I work06:15 Scheme 4: You’re paid based on outcomes10:00 Scheme 5: Buying and selling risk11:19 Scheme 6: Always get paid no matter what12:35 How to move up the pyramidMore Value:Book Your Spot To Join The 2-Day, Interactive Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegasDownload Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtubeDiscover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormoziGet the $100M Book Bundle: <a href="https://shop.acquisition.com/pages/100m-book-bundle" rel="noopener noreferrer"

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Frequently asked about this episode

What does this episode say about finance & fundraising?
Understand that your income potential is directly tied to your willingness and ability to manage risk across different financial structures.
What does this episode say about founder & leadership?
Evaluate your current income generation method against the "six levels" framework to identify opportunities for increased leverage and reward.
What does this episode say about finance & fundraising?
Consider how 'outcome-based' compensation or 'buying and selling risk' models could be applied to your ecommerce business strategy for greater financial upside.
What does this episode say about finance & fundraising?
Develop a clear strategy to ascend the "financial pyramid" by consciously taking on more calculated risks and leveraging your skills.
What does this episode say about finance & fundraising?
Analyze deal structures in your business: "I work, then you pay"; "You pay as we go"; "You pay, then I work"; "Paid based on outcomes"; "Buying and selling risk"; and "Always get paid no matter what" to optimize cash flow and revenue models.

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