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*TEASER* "Sounds Fishy"

Future Commerce · with null · August 16, 2024 · 3 min

Summary

This teaser episode sets the stage for a critical discussion on deceptive practices within ecommerce, exploring how businesses might operate unethically and how consumers can protect themselves. The full episode promises to delve into topics like fraud, misleading marketing, and data privacy concerns, offering practical advice for building trust in an increasingly complex digital landscape.

Key takeaways

Themes

brand & contentdtc strategyai & automationconversion & cro

Topics covered

deception in e-commercemisleading marketingdata privacyalgorithmic manipulationinfluencer marketing ethicscounterfeit goodssubscription trapsdark patternsconsumer protection

Episode description

TEASER for After Dark Episode 11: SOUNDS FISHY **Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce Plus.**

Frequently asked about this episode

What does this episode say about brand & content?
Be aware of deceptive practices like misleading marketing, subscription traps, and hidden fees when evaluating online offers.
What does this episode say about dtc strategy?
Understand how AI and algorithms can be used to manipulate consumer behavior and identify instances of algorithmic bias.
What does this episode say about ai & automation?
Prioritize transparency in influencer marketing to maintain authenticity and avoid misleading consumers.
What does this episode say about conversion & cro?
Familiarize yourself with legal frameworks and consumer protection measures to safeguard against online scams and fraudulent offers.

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