Ecommerce businesses are overlooking an $8 trillion global market: disabled consumers. This episode features Mike Adams from Enable All, who reveals the immense commercial potential of prioritizing accessibility. Learn how to tap into the "purple pound" by making your online store inclusive and leveraging platforms like Enable All to unlock significant revenue and fierce customer loyalty.
Key takeaways
Understand the 'purple pound' represents an $8 trillion global market ($274 billion in the UK) of highly loyal disabled consumers, a segment businesses are largely missing.
Implement universal design principles and audit your eCommerce platform for accessibility barriers to cater to diverse customer needs and unlock new revenue streams.
Consider selling through accessible marketplaces like "Enable All" to immediately reach a wider audience and benefit from built-in inclusive shopping experiences.
Prioritize accessibility not just as a social responsibility, but as a strategic business imperative that drives customer loyalty, enhances brand reputation, and provides a competitive advantage.
Leverage technology to enhance eCommerce accessibility, ensuring all customers have a seamless and inclusive shopping experience, thereby broadening your customer base.
Themes
customer loyaltyecommerce accessibilityinclusive business strategymarket opportunity
Mike Adams is the CEO of Purple, an organisation changing the disability conversation with businesses and disabled people. He’s been listed on the Shaw Trust #DisabilityPower100 list as one of the most influential disabled people in Britain and received an OBE for his services to disabled people.A large part of what Mike and his team at Purple are doing is highlighting the value and potential of the disabled market – the purple pound – for businesses, and their latest focus is on helping online retailers sell to this fiercely loyal market – which in the UK alone is worth £274 billion, and $8 trillion globally.He's telling us all about their new project 'Enable All' a marketplace that's accessible to everyone (no matter their disability) that you can sell your products via. AND which is a brilliant example of how to make an eCommerce site truly accessible.Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Frequently asked about this episode
What does this episode say about customer loyalty?
Understand the 'purple pound' represents an $8 trillion global market ($274 billion in the UK) of highly loyal disabled consumers, a segment businesses are largely missing.
What does this episode say about ecommerce accessibility?
Implement universal design principles and audit your eCommerce platform for accessibility barriers to cater to diverse customer needs and unlock new revenue streams.
What does this episode say about inclusive business strategy?
Consider selling through accessible marketplaces like "Enable All" to immediately reach a wider audience and benefit from built-in inclusive shopping experiences.
What does this episode say about market opportunity?
Prioritize accessibility not just as a social responsibility, but as a strategic business imperative that drives customer loyalty, enhances brand reputation, and provides a competitive advantage.
What does this episode say about customer loyalty?
Leverage technology to enhance eCommerce accessibility, ensuring all customers have a seamless and inclusive shopping experience, thereby broadening your customer base.
