Tanger and the Transformation of the Shopping Center
Retail Remix
· with Justin Stein
· June 24, 2024
· 28 min
Summary
This episode reveals how shopping centers are defying the "retail apocalypse" by transforming into curated, experience-driven destinations. Learn how Tanger is strategically mixing tenants, integrating omnichannel design, and advising retailers to boost traffic and dwell time, offering a blueprint for modern physical retail success.
Key takeaways
Shopping centers are shifting from traditional operators to curators, focusing on a strategic mix of retail, dining, and entertainment to create engaging experiences.
Omnichannel design is crucial for physical locations; integrate online and offline to enhance customer journeys and increase foot traffic and dwell time.
Retailers should optimize their in-mall presence by understanding the curated environment and leveraging it to create memorable customer interactions.
The future of malls lies in experiential retail, where the focus is on creating unique, unforgettable experiences rather than just transactional shopping.
Tenant mix should be approached holistically, ensuring a diverse and complementary range of offerings that appeal to a broad customer base and encourage longer visits.
Despite headlines claiming the death of the shopping mall, some developers are reimagining the experience to make it memorable, even unforgettable, for consumers. During this episode of Retail Remix, host Alicia Esposito sits down with someone who is helping shape the future of the mall: Justin Stein, EVP of Leasing at Tanger. During this episode, he shares details on:Tanger’s transformation, including thinking more like a curator and less like a traditional operator; His team’s approach to tenant mix, ensuring the right combination of retailers, restaurants, entertainment and more are integrated into experiences; How Tanger is thinking of omnichannel experience design to boost traffic and dwell time; andHis advice for helping retailers optimize their presence in shopping malls and centers. RELATED LINKSLearn more about Tanger Read about Tanger’s transformationGet more insights on the future of the mall]]>
Frequently asked about this episode
What does this episode say about retail & omnichannel?
Shopping centers are shifting from traditional operators to curators, focusing on a strategic mix of retail, dining, and entertainment to create engaging experiences.
What does this episode say about brand & content?
Omnichannel design is crucial for physical locations; integrate online and offline to enhance customer journeys and increase foot traffic and dwell time.
What does this episode say about retail & omnichannel?
Retailers should optimize their in-mall presence by understanding the curated environment and leveraging it to create memorable customer interactions.
What does this episode say about retail & omnichannel?
The future of malls lies in experiential retail, where the focus is on creating unique, unforgettable experiences rather than just transactional shopping.
What does this episode say about retail & omnichannel?
Tenant mix should be approached holistically, ensuring a diverse and complementary range of offerings that appeal to a broad customer base and encourage longer visits.
