Talking S*** with Tushy (Feat. Miki Agrawal, Founder)
Future Commerce · with Miki Agrawal · March 11, 2022 · 47 min
Summary
Tushy's founder, Miki Agrawal, reveals how to build a disruptive brand by tackling taboo topics with authentic, humorous, and relatable marketing. This episode offers key strategies for DTC businesses looking to break through the noise and connect deeply with their audience by embracing genuine conversation and bold creative campaigns.
Key takeaways
Challenge norms and taboos to create cultural conversations around your product, even if it's considered unglamorous.
Prioritize authenticity and humor in all brand communications to build affinity and stand out from sterile corporate messaging.
Focus on a 'three-pronged thesis' for brand building: best-in-class product, artful design across all touchpoints, and accessible, relatable language.
Empower your social media and marketing teams to be authentic and bold in their interactions, rather than strictly adhering to rigid brand guidelines.
Use 'Big T truth' and genuine human connection to counter generic, aspirational marketing and resonate deeply with customers.
Let it be known that we were both grossed out and intrigued by the Super Bowel Campaign that Tushy released, it sparked conversation, one we’re having on the pod today! Miki Agrawal joins Phillip and Brian to chat about authenticity, marketing, and of course- the poop campaign. Listen now!
