This episode distills key learnings from the Internet Retailing Expo, covering actionable strategies for customer-centricity from Brand Alley, cutting-edge SEO tactics from Vodafone, and tips for monetizing B2B e-commerce traffic. It provides concrete examples and practical advice for e-commerce operators looking to optimize their customer experience, improve search visibility, and drive revenue.
Key takeaways
For flash sales retailers, focus on clear product representation and excellent delivery communication rather than attempting impossible shipping speeds; Brand Alley boosted sales by focusing on these areas.
Implement machine learning-driven send time optimization for automated emails to increase click-through rates; Brand Alley saw an 11% increase.
Regularly audit third-party tags on your website to ensure they are all still needed, working correctly, and not causing HTTPS issues.
Monitor all four versions of your website (HTTP, HTTPS, with and without 'www') in Google Search Console as Google tracks them differently.
For B2B e-commerce, ensure your website offers clear online pricing, easy account management features, and tailored product recommendations based on past purchases to facilitate self-service and repeat business.
This week our host Chloe Thomas was chairing the Internet Retailing Expo 2018. Here's her takeaways of the key learnings for the smaller retailer. ---
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What does this episode say about customer retention?
For flash sales retailers, focus on clear product representation and excellent delivery communication rather than attempting impossible shipping speeds; Brand Alley boosted sales by focusing on these areas.
What does this episode say about organic & seo?
Implement machine learning-driven send time optimization for automated emails to increase click-through rates; Brand Alley saw an 11% increase.
What does this episode say about brand & content?
Regularly audit third-party tags on your website to ensure they are all still needed, working correctly, and not causing HTTPS issues.
What does this episode say about ai & automation?
Monitor all four versions of your website (HTTP, HTTPS, with and without 'www') in Google Search Console as Google tracks them differently.
What does this episode say about customer retention?
For B2B e-commerce, ensure your website offers clear online pricing, easy account management features, and tailored product recommendations based on past purchases to facilitate self-service and repeat business.
