Toolstop migrated its B2B and B2C ecommerce sites to BigCommerce, bringing website and backend development in-house. This strategy enabled them to build custom tools like SkuPal for streamlined product information management and B2B-specific functionalities, enhancing efficiency and customer experience across both segments.
Key takeaways
Consider consolidating B2B and B2C operations onto a single, flexible platform like BigCommerce to streamline management and leverage in-house development for custom solutions.
Build an in-house development team to create bespoke tools, like a PIM system, that address unique business needs such as managing B2B and B2C pricing and promotional materials from a single source.
Utilize site search optimization tools, such as Klevu, to significantly improve on-site search metrics and product discovery, especially for extensive product catalogs.
Implement customer loyalty programs and notification tools (e.g., Smile.io for rewards, iZooto for desktop notifications, WiseBots for pop-ups) to boost engagement and conversion rates.
Prioritize platform stability and app compatibility when selecting an ecommerce platform to avoid conflicts and ensure smooth operation of multiple integrations.
Sam Grant is the Digital Marketing Manager at Toolstop, where he juggles the needs of both the B2C and B2B eCommerce sites. Toolstop launched in 1965 and they now do 9,000 orders a month across the two sites.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ ---
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What does this episode say about shopify & ecommerce platforms?
Consider consolidating B2B and B2C operations onto a single, flexible platform like BigCommerce to streamline management and leverage in-house development for custom solutions.
What does this episode say about dtc strategy?
Build an in-house development team to create bespoke tools, like a PIM system, that address unique business needs such as managing B2B and B2C pricing and promotional materials from a single source.
What does this episode say about product & merchandising?
Utilize site search optimization tools, such as Klevu, to significantly improve on-site search metrics and product discovery, especially for extensive product catalogs.
What does this episode say about ai & automation?
Implement customer loyalty programs and notification tools (e.g., Smile.io for rewards, iZooto for desktop notifications, WiseBots for pop-ups) to boost engagement and conversion rates.
What does this episode say about shopify & ecommerce platforms?
Prioritize platform stability and app compatibility when selecting an ecommerce platform to avoid conflicts and ensure smooth operation of multiple integrations.
