Nicole Shiraz, founder of Boss Ladies, shares her journey of building a successful Shopify store from scratch using personal savings. The episode delves into her marketing strategies, with a strong focus on influencer marketing, offering valuable insights into selection, compensation, content creation, and ROI measurement for e-commerce entrepreneurs aiming to leverage influencer collaborations effectively.
Despite no financial help, Nicole Shiraz took a gamble and pumped her own savings into her very own first business. A successful empire grew from these humble beginnings, and Boss Ladies was born. Nicole pushed her business to suit the every day woman’s budget and schedule. There are now over 100 amazing luxury handbags worn by all types of women across Australia and the number is rising steadily.Her business offers advice and inspiring tips, geared to changing the way women look, feel and spend their money - empowering women to not only look like a boss but be a boss!Nicole has her media and travel experience to thank, working 5 years for TV networks such as Chanel 7, Fox Sports and ESPN to living in big cities such as Singapore, New York and Los Angeles.Nicole hopes to help more women overcome self-esteem issues of social media pressure.You are a very unique guest as you come from both sides so I would love to cover both today. What has been your overall marketing strategy with Boss Ladies?What % of your strategy has been influencer marketing? When did you start using influencers?What's your opinion on current state of the influencer marketing space?How much of your sales comes from influencers?Ambassador program How long did it take you to see results?How do you choose your influencers?What is your influencer marketing strategy in a nutshell?What tools do you use for Influencer marketing?Do you have a team that help you?Do you provide the content to the influencers? Or do you let people make their own content?How do you pay them? Do you provide free products to influencers?What’s the best way to irk out results from the influencer marketing space?What are 3 tips you can give merchants starting out with influencer marketing?What’s your biggest success & failure when working