This episode provides a foundational understanding of Amazon market research for sellers in 2016, focusing on identifying profitable niches and avoiding saturated markets. Greg Mercer of Jungle Scout shares data-driven strategies for product selection, emphasizing the use of tools like Jungle Scout to analyze Amazon Best Seller Ranks and assess product demand. This is essential listening for any Amazon seller looking to optimize product launches and build a sustainable business on the platform.
Key takeaways
Leverage Amazon's Best Seller Rank (BSR) through tools like Jungle Scout to identify product demand and revenue potential, rather than relying on intuition.
Focus on identifying and entering niche markets to avoid oversaturated product categories on Amazon.
Carefully assess the pros and cons of developing new private label products versus reselling existing ones, using market research to guide the strategic decision.
Utilize market research tools to understand competitive landscapes and differentiate your product offerings to improve chances of success on Amazon.
Regularly adapt market research strategies as the Amazon marketplace evolves to stay ahead of saturation and identify new opportunities.
New post from The eCommerceFuel Blog: Continuing with our series on Amazon, this week we're talking about research tools available to help those selling in niche markets. Greg Mercer, the founder of Jungle Scout, a popular Amazon market research tool for sellers, discusses how sellers can weed out saturated segments to find profits. Jungle Scout uses Amazon's Best Sellers rankings to help you make educated decisions on what to buy and sell on Amazon. Greg dives in about the pros and cons of developing products vs reselling on the Amazon platform. He also provides an in-depth review of the tools he uses to conduct market research, which helps him to identify products that are in demand. Subscribe: iTunes | Stitcher (With your host Andrew Youderian of eCommerceFuel.com and Greg Mercer of Jungle Scout.) Andrew: Hey guys, it's Andrew here and welcome to the eCommerceFuel podcast. Thanks so much for tuning in today. And today we're continuing on with our podcast series about Amazon. Specifically, we're gonna be talking about niche research today in 2016. A lot has changed over the last couple of years, but we wanna find out what's working, what you should be thinking about if you're gonna be launching a product or products on the platform today. And joining me to talk about this is Greg Mercer who is the founder of Jungle Scout which is extremely popular market analysis and research tool for Amazon. It lets you go in and you can see, you know, really it gives you like a sense how much revenue certain products are making on Amazon as well as a slew of other information. And Greg's got a lot of experience working with Amazon, running his own Amazon business, and understands the analytics and the market research side extremely well. So hope you enjoy it. I had a lot of fun chatting with Greg about this as I'm a bit of a Amazon newbie myself, and hope you find it useful as well. We'll get right into it. Greg, great to ha
What does this episode say about amazon & marketplaces?
Leverage Amazon's Best Seller Rank (BSR) through tools like Jungle Scout to identify product demand and revenue potential, rather than relying on intuition.
What does this episode say about analytics & attribution?
Focus on identifying and entering niche markets to avoid oversaturated product categories on Amazon.
What does this episode say about product & merchandising?
Carefully assess the pros and cons of developing new private label products versus reselling existing ones, using market research to guide the strategic decision.
What does this episode say about amazon & marketplaces?
Utilize market research tools to understand competitive landscapes and differentiate your product offerings to improve chances of success on Amazon.
What does this episode say about amazon & marketplaces?
Regularly adapt market research strategies as the Amazon marketplace evolves to stay ahead of saturation and identify new opportunities.
