Dr. Travis Zigler, an optometrist turned ecommerce entrepreneur, shares his compelling journey of building a successful Amazon business. He reveals how a side hustle selling sunglasses evolved into a mission-driven brand, Eye Love, focusing on natural dry eye remedies. This episode offers valuable lessons on product development, leveraging Amazon PPC, and the power of aligning business with personal values to create a thriving and fulfilling ecommerce venture.
Key takeaways
Amazon can be a powerful platform to launch and scale a business, even for those without prior ecommerce experience, as demonstrated by Dr. Zigler's quick success with Amazing Selling Machine.
Identify and fill product gaps in your niche by developing your own branded products. Eye Love successfully replaced third-party products they were selling with their own, often more natural, alternatives.
Leverage Amazon PPC to drive sales and visibility for your products, even making some products self-sustaining with minimal ongoing effort.
Embrace a mission-driven approach. Eye Love's success is fueled by its mission to heal dry eye sufferers naturally and fund charity work, resonating with customers and fostering brand loyalty.
Don't be afraid to pivot your business model. Dr. Zigler transitioned from sunglasses to dry eye products based on personal experience and market opportunity, leading to greater fulfillment and growth.
Themes
amazon fbabrand buildingppc advertisingproduct development
Dr. Travis Zigler is a recovering optometrist turned ecommerce entrepreneur. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation. Due to the success of Eye Love (over $4 million per year as of 2020), others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which is one of his superpowers. Specializing in Amazon PPC, Dr. Travis blogs about Amazon PPC and selling on Amazon and also has a free Amazon PPC Masterclass. Connect with Travis Travis's Free PPC Course Travis's Blog Amazon PPC Pros YouTube Channel Connect with Kevin Download the International Checklist Facebook Group Subscribe to Maximizing Ecommerce on <span style="fo
Frequently asked about this episode
What does this episode say about amazon fba?
Amazon can be a powerful platform to launch and scale a business, even for those without prior ecommerce experience, as demonstrated by Dr. Zigler's quick success with Amazing Selling Machine.
What does this episode say about brand building?
Identify and fill product gaps in your niche by developing your own branded products. Eye Love successfully replaced third-party products they were selling with their own, often more natural, alternatives.
What does this episode say about ppc advertising?
Leverage Amazon PPC to drive sales and visibility for your products, even making some products self-sustaining with minimal ongoing effort.
What does this episode say about product development?
Embrace a mission-driven approach. Eye Love's success is fueled by its mission to heal dry eye sufferers naturally and fund charity work, resonating with customers and fostering brand loyalty.
What does this episode say about amazon fba?
Don't be afraid to pivot your business model. Dr. Zigler transitioned from sunglasses to dry eye products based on personal experience and market opportunity, leading to greater fulfillment and growth.
