Quicke's Cheese, a heritage brand since 1540, masterfully navigates the complexities of multi-channel selling. This episode reveals how to leverage a rich brand story for consistent messaging across eCommerce, retail, and wholesale, crucial for any ecommerce operator aiming for sustainable growth and brand longevity, especially with perishable goods. Learn how traditional businesses can thrive in the digital age by balancing legacy with modern sales strategies.
Key takeaways
Brands with a strong heritage should lean into their history to create a compelling brand narrative and differentiate themselves in a crowded market.
Implement an integrated marketing strategy to ensure consistent brand messaging and customer experience across all sales channels (eCommerce, retail, wholesale).
Develop channel-specific product offerings and marketing tactics while maintaining overall brand consistency to cater to diverse customer segments.
Strategically manage logistics and fulfillment for perishable goods across multiple channels, a critical factor for food-based businesses.
Utilize a
farm-to-table" or "provenance" approach to emphasize product origin and quality, enhancing brand value and customer trust.
Tom Chatfield is the Head of Sales sand Marketing at Quicke’s. Quicke’s is a family farm and cheese maker established in 1540 – definitely making them the oldest business we’ve had on the show so far!! Quicke’s started selling online in the 1990s and now sell around £2m of cheese per year across eCommerce, retail and wholesaleThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Frequently asked about this episode
What does this episode say about brand storytelling?
Brands with a strong heritage should lean into their history to create a compelling brand narrative and differentiate themselves in a crowded market.
What does this episode say about heritage brand management?
Implement an integrated marketing strategy to ensure consistent brand messaging and customer experience across all sales channels (eCommerce, retail, wholesale).
What does this episode say about logistics & fulfillment?
Develop channel-specific product offerings and marketing tactics while maintaining overall brand consistency to cater to diverse customer segments.
What does this episode say about multi-channel strategy?
Strategically manage logistics and fulfillment for perishable goods across multiple channels, a critical factor for food-based businesses.
What does this episode say about brand storytelling?
