[Step by Step] - Why Should I Prioritize Shipping in My Business?
Future Commerce · with Michelle McNamara · May 31, 2021 · 30 min
Summary
This episode argues that shipping, often viewed as a mere cost center, is a powerful growth engine for ecommerce businesses. It highlights how optimizing shipping can build customer loyalty, meet rising consumer expectations shaped by Amazon Prime, and ultimately drive growth in the competitive online landscape. The discussion emphasizes that in the current ecommerce boom, a robust shipping strategy is no longer optional but critical for survival and success.
Key takeaways
Rethink shipping from a cost center to a growth driver; it's a critical lever for customer loyalty and business expansion.
Recognize that Amazon Prime has set a new, high bar for shipping expectations; businesses must meet or exceed these to remain competitive.
Invest in technology and platforms that streamline shipping processes to navigate the complexities of modern logistics and address the "middleman economy."
Understand that strong shipping builds customer loyalty and repeat business by consistently meeting or exceeding delivery expectations.
Leverage shipping as a competitive advantage by transforming it into a seamless, positive customer experience rather than a friction point.
Brands have no choice but to be online now. With rising consumer expectations, most businesses think of shipping purely as a cost center, but in this season of Step by Step, we partner with Shippo to help you understand why shipping can be leveraged as a growth engine. We’re emerging from the highest period of growth in eCommerce, which means shipping has also increased for retail brands. In this first episode of Step by Step, we chat with Michelle McNamara, Senior Marketing Manager at Shippo about why shipping has become a central part of retail businesses and what brands can do to shift their mindset into thinking about shipping as a differentiator and as part of creating delight in their customer experience journey.
What does this episode say about supply chain & operations?
Rethink shipping from a cost center to a growth driver; it's a critical lever for customer loyalty and business expansion.
What does this episode say about customer retention?
Recognize that Amazon Prime has set a new, high bar for shipping expectations; businesses must meet or exceed these to remain competitive.
What does this episode say about amazon & marketplaces?
Invest in technology and platforms that streamline shipping processes to navigate the complexities of modern logistics and address the "middleman economy."
What does this episode say about dtc strategy?
Understand that strong shipping builds customer loyalty and repeat business by consistently meeting or exceeding delivery expectations.
What does this episode say about supply chain & operations?
Leverage shipping as a competitive advantage by transforming it into a seamless, positive customer experience rather than a friction point.
