Brands have no choice but to be online now. With rising consumer expectations, most businesses think of shipping purely as a cost center, but in this season of Step by Step, we partner with Shippo to help you understand why shipping can be leveraged as a growth engine. We’re emerging from the highest period of growth in eCommerce, which means shipping has also increased for retail brands. In this first episode of Step by Step, we chat with Michelle McNamara, Senior Marketing Manager at Shippo about why shipping has become a central part of retail businesses and what brands can do to shift their mindset into thinking about shipping as a differentiator and as part of creating delight in their customer experience journey.