This episode offers a step-by-step guide for ecommerce businesses looking to expand internationally. It emphasizes understanding the complexities of cross-border trade, particularly around data, regulations, and customer experience. The discussion with Craig Reed, a veteran in cross-border ecommerce, provides practical insights into optimizing costs and ensuring a seamless experience for international customers.
Key takeaways
Understand the 'HS code' as the Rosetta Stone of cross-border ecommerce; correctly classifying products is foundational for accurate duties, taxes, and restrictions.
Prioritize data accuracy and timely provision to all stakeholders (consumers, governments, suppliers) to streamline international shipping and avoid unexpected costs.
Recognize that the 'buying experience is the shipping experience' in cross-border commerce; invest in a robust customer supply chain to meet evolving international customer expectations.
Be aware of regional variations in product labeling, regulations, and consumer expectations, especially for categories like food, CPG, and wellness products.
Leverage expertise from cross-border platforms and technologies early in the planning process to navigate complexities and build a scalable international growth strategy.
We’re halfway through Season 7 of Step by Step! In this 3rd episode, we’re answering the question “What Changes Will My Business Face in Selling Overseas?” We sit down with Craig Reed to discuss the cross-border lingo, customer experience and more! Listen now!
What does this episode say about supply chain & operations?
Understand the 'HS code' as the Rosetta Stone of cross-border ecommerce; correctly classifying products is foundational for accurate duties, taxes, and restrictions.
What does this episode say about dtc strategy?
Prioritize data accuracy and timely provision to all stakeholders (consumers, governments, suppliers) to streamline international shipping and avoid unexpected costs.
What does this episode say about customer retention?
Recognize that the 'buying experience is the shipping experience' in cross-border commerce; invest in a robust customer supply chain to meet evolving international customer expectations.
What does this episode say about ai & automation?
Be aware of regional variations in product labeling, regulations, and consumer expectations, especially for categories like food, CPG, and wellness products.
What does this episode say about supply chain & operations?
Leverage expertise from cross-border platforms and technologies early in the planning process to navigate complexities and build a scalable international growth strategy.
