STEP BY STEP: Make B2B Sexy Again, with Bar Geron, Balance
Future Commerce · with Bar Geron · November 23, 2022 · 48 min
Summary
This episode argues that B2B payments, traditionally cumbersome, are undergoing a necessary digital transformation. With a new generation of business buyers expecting seamless transactions, digitizing B2B sales channels and payment processes is no longer optional but critical for growth and competitive advantage. The discussion highlights the opportunity for businesses to move beyond mere efficiency to a "grow our business" strategy by embracing modern B2B eCommerce and payments.
Key takeaways
B2B buyers, 70%+ of whom are 25-35, expect a consumer-like payment experience, driving the need for digitized B2B payment solutions.
Digitizing B2B sales channels and payment processes is crucial for survival and growth; businesses *must* adapt or risk being outmaneuvered by digitally-native competitors.
Modern B2B payment platforms aggregate various payment methods (checks, wires, ACH, credit, terms) on the buyer side while ensuring instant, reconciled payments for sellers.
Technology can bridge systemic payment friction in B2B by empowering buyers with flexibility and providing sellers with immediate, integrated payment confirmation.
The transition from "keep our business alive" to "grow our business" in B2B is powered by frictionless payments that unlock new opportunities for buyer-seller relationships and market expansion.
Balance strives to make online B2B payments something that doesn’t suck. Why is it important to take action and learn as much as you can about digitizing your business? How do you move from a “keep our business alive” mentality to “grow our business in 2023” strategy? Why is B2B such a vital part of the new world of eCommerce? Listen Now!
What does this episode say about shopify & ecommerce platforms?
B2B buyers, 70%+ of whom are 25-35, expect a consumer-like payment experience, driving the need for digitized B2B payment solutions.
What does this episode say about finance & fundraising?
Digitizing B2B sales channels and payment processes is crucial for survival and growth; businesses *must* adapt or risk being outmaneuvered by digitally-native competitors.
What does this episode say about ai & automation?
Modern B2B payment platforms aggregate various payment methods (checks, wires, ACH, credit, terms) on the buyer side while ensuring instant, reconciled payments for sellers.
What does this episode say about shopify & ecommerce platforms?
Technology can bridge systemic payment friction in B2B by empowering buyers with flexibility and providing sellers with immediate, integrated payment confirmation.
What does this episode say about shopify & ecommerce platforms?
The transition from "keep our business alive" to "grow our business" in B2B is powered by frictionless payments that unlock new opportunities for buyer-seller relationships and market expansion.
