[Step by Step] How Do I Move From a Project Mindset to a Program Mindset? (Feat. Jon Reily, bounteous)
Future Commerce · with Jon Reily · September 1, 2022 · 47 min
Summary
Ecommerce brands must shift from a "project mindset" where online initiatives are seen as one-off builds, to a "program mindset" of continuous investment and iterative improvement. This involves breaking the perception of ecommerce as a daunting, separate entity and integrating it as a fundamental, ongoing aspect of the business. The episode emphasizes designing for flexibility and defining a clear, long-term vision to adapt to the rapidly evolving digital landscape.
Key takeaways
Treat ecommerce as an ongoing program of continuous investment and iteration, rather than a series of one-off projects, to foster sustainable growth and adaptation.
De-stigmatize ecommerce within your organization; it is "just how we do business today," not a separate, scary endeavor.
Prioritize solid foundational design in all digital initiatives to ensure long-term stability and flexibility for future changes.
Recognize that "one size fits all" solutions are rare. Avoid trying to fit every problem to a single tool; instead, choose tools that genuinely fit specific needs.
Define a clear, agreed-upon "end state" and long-term vision for your ecommerce strategy, while building systems that can flex and adapt as the industry evolves.
For our 4th episode of Step by Step Season 8, we’re covering how you can take your brand from having an eCommerce project mindset to a program mindset. Jon Reily from bounteous is here to chat about the difficult parts of shifting mindsets, how we're rewriting the rules, and more! Tune in now!
Treat ecommerce as an ongoing program of continuous investment and iteration, rather than a series of one-off projects, to foster sustainable growth and adaptation.
What does this episode say about shopify & ecommerce platforms?
De-stigmatize ecommerce within your organization; it is "just how we do business today," not a separate, scary endeavor.
What does this episode say about founder & leadership?
Prioritize solid foundational design in all digital initiatives to ensure long-term stability and flexibility for future changes.
What does this episode say about dtc strategy?
Recognize that "one size fits all" solutions are rare. Avoid trying to fit every problem to a single tool; instead, choose tools that genuinely fit specific needs.
What does this episode say about dtc strategy?
Define a clear, agreed-upon "end state" and long-term vision for your ecommerce strategy, while building systems that can flex and adapt as the industry evolves.
