[Step by Step] How Do I Build an eCommerce Tech Stack? feat. Scott Hill, SVP of Product at Brightpearl
Future Commerce · with Scott Hill · February 24, 2020 · 47 min
Summary
This episode kicks off a series on building an e-commerce tech stack, emphasizing that technology is crucial for growth but complex to navigate. It highlights the challenge for mid-market merchants in selecting and prioritizing technologies that integrate effectively and provide ROI. The discussion sets the stage for understanding how different retail personas (traditional retailers, D2C brands, wholesalers) approach tech stack decisions.
Key takeaways
Technology is central to e-commerce success: Merchants, even tech-savvy ones, struggle to navigate the complex and innovative e-commerce technology landscape.
Prioritize tech investments by understanding peers' successes: A study on 200 mid-market merchants will reveal what technologies provided good ROI in the past 12 months and what they plan to invest in next.
E-commerce tech decisions vary by business model: The ideal tech stack differs significantly for traditional retailers, direct-to-consumer brands, and wholesalers; consider your specific business model when making choices.
Post-purchase operations are critical for scaling: Brightpearl focuses on automating back-office operations like order and inventory management, and integrated financials to allow brands to focus on growth.
Look for actionable insights from practitioners: The series aims to provide insights from real-world experiences of retailers and brands overcoming challenges with technology rather than just vendor recommendations.
In the first episode of Season 2 of Step by Step, Scott Hill, SVP of Product at Brightpearl is on the show to talk about Brightpearl, the technology ecosystem, and how this season of Step by Step is going to teach our audience how to build an eCommerce Tech Stack!
What does this episode say about shopify & ecommerce platforms?
Technology is central to e-commerce success: Merchants, even tech-savvy ones, struggle to navigate the complex and innovative e-commerce technology landscape.
What does this episode say about retail & omnichannel?
Prioritize tech investments by understanding peers' successes: A study on 200 mid-market merchants will reveal what technologies provided good ROI in the past 12 months and what they plan to invest in next.
What does this episode say about supply chain & operations?
E-commerce tech decisions vary by business model: The ideal tech stack differs significantly for traditional retailers, direct-to-consumer brands, and wholesalers; consider your specific business model when making choices.
What does this episode say about ai & automation?
Post-purchase operations are critical for scaling: Brightpearl focuses on automating back-office operations like order and inventory management, and integrated financials to allow brands to focus on growth.
What does this episode say about shopify & ecommerce platforms?
Look for actionable insights from practitioners: The series aims to provide insights from real-world experiences of retailers and brands overcoming challenges with technology rather than just vendor recommendations.
