[Step by Step] How Can My DTC Brand Compete with Established Brands?
Future Commerce · with Rytis Lauris · December 14, 2020 · 37 min
Summary
This episode dissects how DTC brands can go toe-to-toe with established players, emphasizing smart marketing automation. Learn to leverage email, SMS, and push notifications to build customer loyalty, optimize spending, and drive retention in a challenging, ever-evolving ecommerce landscape. It highlights the shift to online retail and the sustained importance of owned marketing channels.
Key takeaways
Focus on customer retention with marketing automation, as re-acquiring customers is significantly more expensive than retaining existing ones, especially in uncertain economic times.
Implement a multi-channel automation strategy using email, SMS, and push notifications. These channels are proven to be the most effective for e-commerce marketing, with SMS showing exceptional click and conversion rates.
Prioritize growing subscriber bases across all owned marketing channels (email, SMS, push notifications) to maximize the effectiveness of automation and customer lifecycle journeys.
Embrace marketing automation to reduce reliance on manual labor, providing cost predictability and flexibility compared to traditional staffing during economic challenges.
Understand that the accelerated shift to online retail after 2020 means increased competition; adapt by focusing on strong customer relationships and efficient communication through automation.
Today we kick off our 4th Season of Step by Step! In this 4-part series we'll talk with founders of small and medium-sized eCommerce startups to help you craft the ultimate multi-channel customer journey, leverage automation, and take your marketing to the next level. We'll take you from zero to hero, Step by Step.
Focus on customer retention with marketing automation, as re-acquiring customers is significantly more expensive than retaining existing ones, especially in uncertain economic times.
What does this episode say about email & sms?
Implement a multi-channel automation strategy using email, SMS, and push notifications. These channels are proven to be the most effective for e-commerce marketing, with SMS showing exceptional click and conversion rates.
What does this episode say about customer retention?
Prioritize growing subscriber bases across all owned marketing channels (email, SMS, push notifications) to maximize the effectiveness of automation and customer lifecycle journeys.
What does this episode say about ai & automation?
Embrace marketing automation to reduce reliance on manual labor, providing cost predictability and flexibility compared to traditional staffing during economic challenges.
What does this episode say about dtc strategy?
Understand that the accelerated shift to online retail after 2020 means increased competition; adapt by focusing on strong customer relationships and efficient communication through automation.
