[Step by Step] How Can I Wield Shipping to Acquire New Customers and Build Loyalty?
Future Commerce · with Keith Austria · June 1, 2021 · 31 min
Summary
This episode reveals how Decorware International transformed shipping from a cost center into a powerful growth engine during the e-commerce boom of 2020. Learn how optimizing shipping strategies for delicate products like candles can acquire new customers, build loyalty, and meet rising customer expectations for speed and safety, even with multiple brands and in-house fulfillment challenges.
Key takeaways
Implement batch printing for shipping labels to save significant time, especially for businesses with high order volumes and diverse product lines.
Recognize that shipping is not a 'one-size-fits-all' for all products; adapt packaging and methods for fragile items like glass to minimize breakage and ensure safe delivery.
Leverage shipping speed and reliability as key differentiators to meet heightened customer expectations, especially in an era influenced by 'Amazon-level' delivery speeds.
Prioritize customer experience in shipping to build loyalty, as efficient and safe delivery transforms a logistical cost into a brand-building opportunity.
Understand that effective product presentation and packaging are crucial to selling products online, especially for items where sensory experience (like scent) cannot be conveyed digitally.
For in-house fulfillment, invest in systems and processes that streamline operations, such as Shippo's batch function, to manage increased order volumes and complexities.
In this season of Step by Step presented by Shippo, we ask the question, “How can I leverage shipping as a growth engine for my business?” 2020 saw a huge boom in the already booming eCommerce world. In this episode, Keith Austria, eCommerce Manager at Decorware International, joins the show to discuss how shipping has changed in the last year and how Decorware has utilized shipping to grow through the last year and to build on the momentum in eCommerce during the pandemic and how Decor Ware plans to make their shipping better than ever before.
What does this episode say about supply chain & operations?
Implement batch printing for shipping labels to save significant time, especially for businesses with high order volumes and diverse product lines.
What does this episode say about customer retention?
Recognize that shipping is not a 'one-size-fits-all' for all products; adapt packaging and methods for fragile items like glass to minimize breakage and ensure safe delivery.
What does this episode say about dtc strategy?
Leverage shipping speed and reliability as key differentiators to meet heightened customer expectations, especially in an era influenced by 'Amazon-level' delivery speeds.
What does this episode say about supply chain & operations?
Prioritize customer experience in shipping to build loyalty, as efficient and safe delivery transforms a logistical cost into a brand-building opportunity.
What does this episode say about supply chain & operations?
Understand that effective product presentation and packaging are crucial to selling products online, especially for items where sensory experience (like scent) cannot be conveyed digitally.
