[Step by Step] How Can I Get Product to Every Customer in Two Days or Less? (feat. George Wojciechowski, VP of Partnerships at Shipbob and Babs King, Founder and CEO at Fleo)
Future Commerce · with George Wojciechowski and Babs King · April 7, 2021 · 44 min
Summary
This episode breaks down how DTC brands can realistically achieve 2-day (or faster) shipping, rivaling Amazon's delivery speeds. It emphasizes leveraging 3PL partners and strategically distributed inventory to meet evolving customer expectations for rapid, affordable shipping, ultimately boosting retention and competitiveness. The conversation features a 3PL expert and a DTC founder, offering both strategic and practical perspectives.
Key takeaways
Recognize that customer expectations for fast, affordable shipping are now set by Amazon; meeting these expectations, not directly competing with Amazon, is crucial for DTC success.
Utilize a tech-enabled 3PL with a network of fulfillment centers to strategically distribute inventory closer to your customers, enabling cost-effective 1-2 day shipping to major customer zones.
Understand shipping zones (Zones 1-8) and how proximity to fulfillment centers directly impacts shipping costs and delivery speed; prioritize shipping to lower zones to reduce expenses and improve customer satisfaction.
For DTC brands, outsourcing fulfillment to a 3PL allows your team to focus on core competencies like product development and marketing, rather than complex logistics.
Be prepared for unforeseen disruptions (e.g., natural disasters) by partnering with a 3PL that offers flexible, resilient fulfillment solutions and potentially multiple fulfillment locations.
Consumers want instant gratification from their purchases and sometimes it can feel really intimidating to even try to attempt matching the expectation of 2-day shipping. But what if we told you that you can get your products to every customer in 2 days or Less? Babs King, CEO at Fleo and George Wojciechowski join the show to talk about building the process and technology to meet customer expectations. Listen Now!
What does this episode say about supply chain & operations?
Recognize that customer expectations for fast, affordable shipping are now set by Amazon; meeting these expectations, not directly competing with Amazon, is crucial for DTC success.
What does this episode say about customer retention?
Utilize a tech-enabled 3PL with a network of fulfillment centers to strategically distribute inventory closer to your customers, enabling cost-effective 1-2 day shipping to major customer zones.
What does this episode say about amazon & marketplaces?
Understand shipping zones (Zones 1-8) and how proximity to fulfillment centers directly impacts shipping costs and delivery speed; prioritize shipping to lower zones to reduce expenses and improve customer satisfaction.
What does this episode say about dtc strategy?
For DTC brands, outsourcing fulfillment to a 3PL allows your team to focus on core competencies like product development and marketing, rather than complex logistics.
What does this episode say about supply chain & operations?
Be prepared for unforeseen disruptions (e.g., natural disasters) by partnering with a 3PL that offers flexible, resilient fulfillment solutions and potentially multiple fulfillment locations.
