This episode flips the script on the usual DTC trajectory, featuring Nanette Hunter who successfully launched her products in major big box retail stores before transitioning to online sales, including Amazon. It offers a unique perspective for ecommerce operators considering omnichannel expansion, particularly those looking to understand the mechanics and benefits of securing traditional retail placements first.
Key takeaways
Selling in brick-and-mortar stores first can establish strong brand credibility and demand, easing the transition to online platforms like Amazon.
Leverage initial success in retail to build a compelling brand story and customer base that will resonate in the online marketplace.
Understand the logistical and operational differences between wholesale retail and direct-to-consumer online sales to prepare for a successful pivot.
Big box retail experience can provide valuable insights into product market fit, inventory management, and consumer preferences before scaling online.
Consider a "reverse" omnichannel strategy: start with physical retail and then expand to ecommerce to differentiate your brand and build a solid foundation.
Many ecommerce sellers have aspirations of one day selling in big box retail stores, and most of these brands tend to start on Amazon and then eventually branch out to some brick and mortar stores once they have some experience selling on Amazon. My guest, Nanette Hunter, actually went about it the other way around… she started selling her products in brick and mortar stores (including some big name, big box retailers). Then she eventually made her way to Amazon. Connect With Kevin Sanderson Facebook Group Subscribe to Maximizing Ecommerce on Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM
What does this episode say about retail & omnichannel?
Selling in brick-and-mortar stores first can establish strong brand credibility and demand, easing the transition to online platforms like Amazon.
What does this episode say about amazon & marketplaces?
Leverage initial success in retail to build a compelling brand story and customer base that will resonate in the online marketplace.
What does this episode say about brand & content?
Understand the logistical and operational differences between wholesale retail and direct-to-consumer online sales to prepare for a successful pivot.
What does this episode say about retail & omnichannel?
Big box retail experience can provide valuable insights into product market fit, inventory management, and consumer preferences before scaling online.
What does this episode say about retail & omnichannel?
Consider a "reverse" omnichannel strategy: start with physical retail and then expand to ecommerce to differentiate your brand and build a solid foundation.
