This brief episode highlights a new feature in Amazon's advertising platform: the ability to copy Sponsored Display Campaigns. For Amazon sellers, this update streamlines campaign management, allowing for quicker iteration and expansion of advertising efforts for different products or targeting strategies. While a minor update, it offers a quality-of-life improvement for those managing multiple Sponsored Display campaigns.
Key takeaways
Understand that Amazon now allows copying of Sponsored Display Campaigns, simplifying ad management.
Leverage this feature to quickly duplicate successful campaigns for new products or slightly altered targeting.
Utilize campaign copying to test variations of Sponsored Display campaigns efficiently, without rebuilding from scratch.
It's similar to SP where you get a copy of the existing campaign with the same products and targeting. The custom creative also gets copied but needs to go through the moderation approval phase, and can also be edited.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our...
