Speed Matters: The Importance Of Keeping Your Shopify Code Clean And Up To Date

eCommerce Fastlane · with Andrew · July 4, 2021 · 45 min

Summary

This episode emphasizes the critical role of website speed and clean code for Shopify merchants. It highlights how remnant code from uninstalled apps and unoptimized third-party integrations can severely degrade site performance, impacting conversions, SEO, and user experience. The episode strongly advocates for proactive code cleanup and optimization as a guaranteed way to boost KPIs and overall business success on Shopify.

Key takeaways

• Poorly optimized Shopify stores, especially those with numerous installed and uninstalled apps, accumulate remnant code that drastically slows down site speed.
• A slow website directly correlates with lower conversion rates. Optimizing site speed is a guaranteed way to improve conversions.
• Utilize tools like testmystorespeed.com to identify and visualize site performance bottlenecks, such as excessive requests and large page sizes.
• Proactive code cleanup and app optimization are crucial for improving Google Core Web Vitals, enhancing SEO rankings, and delivering a superior customer experience.
• Don't rely solely on automated app removals; often, manual intervention is required to purge lingering code and scripts that negatively impact performance.

Themes

Topics covered

Episode description

Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Andrew Durot the Founder and CEO of EcomExperts. They are a team of Shopify Developers that help clean up your Shopify code and make your site faster.The increased speed and overall customer experience have a direct impact on conversions. Let's learn from Andrew today about Shopify site speed optimization tactics and the importance of getting a passing grade with the new Google Core Web Vitals.What You Will Learn TodayWhy slow stores have been linked to higher bounce rates and lower conversions.Benefits of cleaning up your Shopify theme code.What makes a Shopify site fast or slow.How to get a passing grade with Google's Core Web Vitals Assessment.Links And Resources MentionedEcomExpertsDone For You: Site Speed Optimization With 3 Months Maintenance - $400 off, thanks Andrew!EcomExperts YouTube ChannelShopify Performance Analyzer: TestMyStoreSpeed.comHeadphones.com (case study here)Shopify GitHub integration (new)BeanstalkBuddy.WorksDeployHQThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?If you’re reading down here, I kno

Related episodes

• He ranked 3,000 quizzes— Send It!
• Meta Ads Underperforming? Why + What To Do Right Now— Marketing Operators
• Upsells & Cross-Sells: Increase Revenue Through AOV Optimisation By Nick Trueman— Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners
• Shopify's Campaign Autopilot: AI Ad Agent?— The Unofficial Shopify Podcast
• 386. Replay: eCommerce Fall Sales & Marketing Strategy— eCommerce Badassery
• 329: 3 Things You Must Know Before You Take a Business Loan— The Ecommerce Roadmap

Frequently asked about this episode

What does this episode say about shopify & ecommerce platforms?

Poorly optimized Shopify stores, especially those with numerous installed and uninstalled apps, accumulate remnant code that drastically slows down site speed.

What does this episode say about conversion & cro?

A slow website directly correlates with lower conversion rates. Optimizing site speed is a guaranteed way to improve conversions.

What does this episode say about organic & seo?

Utilize tools like testmystorespeed.com to identify and visualize site performance bottlenecks, such as excessive requests and large page sizes.

What does this episode say about shopify & ecommerce platforms?

Proactive code cleanup and app optimization are crucial for improving Google Core Web Vitals, enhancing SEO rankings, and delivering a superior customer experience.

What does this episode say about shopify & ecommerce platforms?

Don't rely solely on automated app removals; often, manual intervention is required to purge lingering code and scripts that negatively impact performance.

Listen

Listen on SpotifyListen on Apple PodcastsShow website