This mini-episode briefly touches on managing Sponsored Product (SP) campaigns on Amazon when products have a delayed shipping availability. While short on detailed strategies, it highlights a crucial scenario for Amazon sellers to consider for their advertising spend.
Key takeaways
If your product has delayed shipping, pause or adjust Amazon Sponsored Product campaigns to avoid wasting ad spend on unavailable items.
Monitor product availability closely and reactivate campaigns promptly once shipping delays are resolved to regain visibility.
Consider using a temporary holding campaign with a very low bid if you want to maintain some visibility without aggressive spending during shipping delays.
SP campaigns are programmed to automatically stop serving impressions as soon as a product goes OOS. They may, however, continue if the messaging on your product page says "in stock in x days". In this case, you need to pause the SP campaigns to avoid wasted spend. [Learn more].5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising...
What does this episode say about amazon & marketplaces?
If your product has delayed shipping, pause or adjust Amazon Sponsored Product campaigns to avoid wasting ad spend on unavailable items.
What does this episode say about paid acquisition?
Monitor product availability closely and reactivate campaigns promptly once shipping delays are resolved to regain visibility.
What does this episode say about amazon & marketplaces?
Consider using a temporary holding campaign with a very low bid if you want to maintain some visibility without aggressive spending during shipping delays.
