Slick Chicks founder Helya Mohammadian shares how her D2C adaptive underwear brand leverages Shopify and robust social media engagement on Facebook and Instagram to build community and drive growth. This episode offers valuable lessons for ecommerce operators on transforming customer interaction into a powerful marketing and product development engine.
Key takeaways
Focus social media efforts on building a genuine community around your brand's mission, not just broadcasting sales messages.
Actively solicit customer feedback on social platforms and integrate it into your product development cycle to create highly relevant offerings.
Utilize platforms like Facebook and Instagram strategically, adapting content and engagement tactics to each platform's unique audience and features.
Highlight your brand's unique story and values through social media to resonate emotionally with customers and foster brand loyalty.
Helya Mohammadian is the CEO and founder of Slick Chicks. Slick Chicks sell a revolutionary range of ladies underwear – it’s all about making pants (not trousers) much easier to use. They launched in summer 2016 and are growing steadily. They've been featured in Cosmo, Huffington Post and Mashable. She's using Shopify, and it's all about customer engagement on social media. ---
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