This episode explores the cutting-edge of retail technology showcased at Shop.org 2018 Innovation Lab. It highlights how advancements in 3D body scanning, virtual fashion models, AI-driven personalization, and app-less augmented reality are converging to revolutionize the e-commerce experience, offering retailers concrete ways to enhance customer engagement and streamline operations.
Key takeaways
Retailers should investigate 3D body scanning technologies like 3D Look to improve sizing accuracy and reduce returns, aiming for error margins of 3 centimeters or less for personalized fit recommendations.
Leverage virtual fashion and 3D models from companies like Allure Systems to create diverse product catalogs more cost-effectively and inclusively, addressing varied body types without extensive photoshoots.
Implement AI-powered personalization tools, such as Shoptelligence's ensemble creation, to offer highly tailored shopping experiences based on customer preferences, budget, and aesthetic.
Explore app-less augmented reality solutions from providers like Seek to integrate immersive product visualization directly into the buying process, potentially increasing conversion rates by 30% without requiring app downloads.
Consider in-store virtual customization options, like Smart Pixels, to allow customers to interact with product variations (colors, fabrics, textures) digitally, bridging the gap between online flexibility and tangible retail experience.
Brian attends Shop.org 2018 and interviews the most compelling exhibitors in the Innovation Lab. From 3D body scanning to projection mapping listen how retailers are pushing the limits of technology.
What does this episode say about retail & omnichannel?
Retailers should investigate 3D body scanning technologies like 3D Look to improve sizing accuracy and reduce returns, aiming for error margins of 3 centimeters or less for personalized fit recommendations.
What does this episode say about ai & automation?
Leverage virtual fashion and 3D models from companies like Allure Systems to create diverse product catalogs more cost-effectively and inclusively, addressing varied body types without extensive photoshoots.
What does this episode say about conversion & cro?
Implement AI-powered personalization tools, such as Shoptelligence's ensemble creation, to offer highly tailored shopping experiences based on customer preferences, budget, and aesthetic.
What does this episode say about product & merchandising?
Explore app-less augmented reality solutions from providers like Seek to integrate immersive product visualization directly into the buying process, potentially increasing conversion rates by 30% without requiring app downloads.
What does this episode say about retail & omnichannel?
Consider in-store virtual customization options, like Smart Pixels, to allow customers to interact with product variations (colors, fabrics, textures) digitally, bridging the gap between online flexibility and tangible retail experience.
