The eCommerceFuel Podcast artwork

Selling MAPerformance.com

The eCommerceFuel Podcast · with Chris Carey & David Rauch · April 9, 2021 · 48 min

Summary

This episode offers a deep dive into the intricacies of selling and acquiring e-commerce businesses, using the real-world example of MAPerformance.com. It highlights the often-underestimated role of trust and existing relationships in successful transactions, and critically examines the various components of deal terms beyond just the price. Essential listening for any e-commerce owner contemplating an exit or acquisition.

Key takeaways

Themes

finance & fundraisingfounder & leadership

Topics covered

ecommerce m&abusiness valuationdeal terms negotiationprivate equity acquisitionexit strategy planningpost-acquisition integration

Episode description

Today we are going to be talking about selling and acquiring businesses with a couple of people who have recently been through the process themselves. Chris Carey recently sold his business, MAPerformance.com, to David Rauch's team over at AnthemWheels.com. In this episode, they will be sharing the story of their unique transaction, as well as the power of trust and rapport in existing relationships. Listen in to learn what it's like working with private equity firms (or deciding not to) and how valuable the terms of a deal are because it's not just about the price. You can find show notes and more information by clicking here: https://bit.ly/2Q8P336 Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Related episodes

Frequently asked about this episode

What does this episode say about finance & fundraising?
Prioritize building strong professional relationships, as existing trust between parties can significantly smooth the acquisition process and lead to more favorable outcomes.
What does this episode say about founder & leadership?
Understand that deal terms (seller financing, earn-outs, transition periods) are as crucial as the sale price; a higher price with unfavorable terms can lead to less financial benefit or increased risk.
What does this episode say about finance & fundraising?
Evaluate private equity offers carefully by weighing the benefits and drawbacks against alternative paths, considering their typical acquisition strategies and rigorous due diligence.
What does this episode say about finance & fundraising?
Prepare your business meticulously for sale by organizing financials and optimizing operations to enhance valuation and streamline the due diligence process.
What does this episode say about finance & fundraising?
Consider diverse deal structures beyond simple cash sales, such as seller financing and earn-outs, as they can be strategic for both buyers and sellers.

Listen